How many potato chip flavors is enough?

十一月 02, 2007

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For years potato chip manufacturers like Lay's, Wise, Utz and others were content to churn out POPC -- plain old potato chips -- leaving the "gourmet"market to niche manufacturers. But then diversification hit the potato chip industry, offering potato chips in seemingly endless (and sometimes gross) varieties.

But is variety truly the spice of life?

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精选企业

Frito-Lay North America (FLNA)
Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips
Wise Foods Inc.
Wise Foods Inc is a US manufacturer of chips and snacks with the brand names Wise Potato chips, Ridgies, Kettle cooked potato chips, Cheez Doodles, Bravos Tortilla Chips and Wise Popcorn
Utz Brands, Inc.
Utz Snacks is the largest independent privately held snack brand in the US. Weekly, Utz produces over 1 million pound of potato chips and nine hunderd thousand pounds of pretzels in 4 manufacturing facilities.
Kettle Brand
Kettle Foods Inc. is the manufacturer of Kettle Brand Potato Chips. The company was founded in 1978 in Salem (Oregon). In 1988 production was started in Norwich in the United Kingdom.

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