Potato News from Haryana

Dilen Gandhi, Sr. Director and Category Head - Foods, PepsiCo India tells us how difficult the lockdown period was for Pepsico's Kurkure and how the company plans to leverage on the current rise in-home consumption for snacks.

To boost research in potato production a new Potato Technology Centre was inaugurated in Haryana, India.

It's still a month to go for Valentine's Day but Pepsico India is already ready to celebrate love, albeit, in a quirky way through its new Lay's campaign - 'Love to Love it'.

Himalya International Ltd, a food processing firm based in India, is terminating its frozen foods joint venture (JV) with US-based J R Simplot Company, as per a stock market disclosure.

The continued accumulation of heavy frost on plants for the past few days is feared to have damaged 75% of the tomato crop in the district of Karnal, while potato growers may have suffered losses over 20%.

A new advertising campaign for Frito Lay India's Kurkure snack encourages people to spend time with their families.

In India, Frito-Lay has staved off the challenge from ITC, its first serious national-level competitor in the Indian savory snacks market. With a dominant market share in the Rs 3,000-crore branded salty snacks category, the firm says it is fast-tracki...

Deepika Warrier, Director - Marketing, PepsiCo India Holdings (FritoLay Division), said, “We are proud to welcome Kareena Kapoor into the PepsiCo family. Kareena’s vibrant persona, pan-India appeal and her confident attitude makes her a great fit.