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Septiembre 23, 2020
India: Kurkure witnesses a jump in penetration and order frequency as in-home consumption rises
Dilen Gandhi, Sr. Director and Category Head - Foods, PepsiCo India tells us how difficult the lockdown period was for Pepsico's Kurkure and how the company plans to leverage on the current rise in-home consumption for snacks. Contenido Patrocinado
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Noviembre 02, 2009
Lays remains the dominant snack brand in India
In India, Frito-Lay has staved off the challenge from ITC, its first serious national-level competitor in the Indian savory snacks market. With a dominant market share in the Rs 3,000-crore branded salty snacks category, the firm says it is fast-tracki...
Noviembre 03, 2008
Indian Actress Kareena Kapoor will star in marketing Frito-Lay Kurkure snack
Deepika Warrier, Director - Marketing, PepsiCo India Holdings (FritoLay Division), said, “We are proud to welcome Kareena Kapoor into the PepsiCo family. Kareena’s vibrant persona, pan-India appeal and her confident attitude makes her a great fit.