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Abril 25, 2019
Store brands outpace national brands, growing more than 40% over 5 years
An analysis of the latest Nielsen data provided by the Private Label Manufacturing Association reveals that private label dollar volume in the mass retail channel surged +41% over the last five years, compared to a gain of only +7.4% for national brands.
Febrero 28, 2019
McCain Foods South Africa can't claim they are 'SA's NO.1 Chip'
McCain Foods South Africa claims in this advert that it produces the country's 'number one' chip. However, the Advertising Regulatory Board (ARB) told them to remove the ads with immediate effect because the claim is simply not true.
Enero 31, 2019
Pringles 'flavor-stacking' back at the Super Bowl with depressed Alexa ad
Pringles made its Super Bowl debut in 2018, introducing Americans to the phenomenon 'Flavor Stacking.' This year, the Pringles brand is returning to the Big Game, showcasing a new advertisement in their 'Flavor Stacking' campaign. Contenido Patrocinado
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Enero 04, 2019
Pepsico introduces Hello Goodness Snackbot to campus for snack delivery
Pepsico introduced the the Hello Goodness Snackbot, an autonomous robot made by Robby Technologies - fully stocked with better-for-you snacks and beverages - to the campus of the University of the Pacific in Stockton, California.
Julio 12, 2018
Sustainable Food Policy Alliance to drive progress in US Policies on Food and Farming
Four of the largest food companies in the United States have launched the Sustainable Food Policy Alliance, a new organization focused on driving progress in public policies that shape what people eat and how it impacts their health, communities, and the planet.