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Diciembre 14, 2014
United States Potato Board receives 5 million for the promotion of US Potatoes around the world
The United States Potato Board (USPB) received an allocation of $4,998,892 in program year 2015 Market Access Program (MAP) funds from the Foreign Agricultural Service (FAS) at USDA. These funds will be used by the USPB to promote frozen, dehydrated, chip-stock, table-stock and seed potatoes in over 25 countries around the world.
Octubre 05, 2014
MountainKing Potatoes Rolls Out Bold, New Display Units To Boost Impulse Sales
Texas-based MountainKing Potatoes has taken another step toward helping retailers boost impulse sales, reduce in-store labor and compliment ad features with new, high-graphic display units including large bins for high-volume promotions, easy-to-install display wraps and smaller, yet attractive display-ready stack boxes.
Septiembre 04, 2014
Great Big Idaho Potato Truck takes ALS Ice Bucket Challenge
Showing its support for one of the most popular fundraisers ever, the Idaho Potato Commission’s (IPC) Great Big Idaho® Potato Truck nominated the Florida Department of Citrus, Washington Apples, and Georgia Peaches to accept the ALS Ice Bucket Challenge. Contenido Patrocinado
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Agosto 10, 2014
Potatoes South Australia is calling for a national marketing campaign to improve the reputation of the potato
Potatoes South Australia chief executive Robbie Davis says potatoes are widely considered fattening, high in bad carbohydrates, inconvenient and boring. She calls for a national image campaign.
Julio 17, 2014
Do-us-a-flavor top chip flavors soon arriving in stores throughout the United States
'Do us a flavor' finalists Lay's Cappuccino, Lay's Cheddar Bacon Mac & Cheese, Lay's Kettle Cooked Wasabi Ginger and Lay's Wavy Mango Salsa Flavored Potato Chips Hit Shelves Nationwide in late July; Fans Can Vote to Save their Favorite through October 18, 2014
Mayo 15, 2014
McCain Australia is using scented panels to entice consumers to buy oven baked chips
In Australia McCain is attempting to entice shoppers to buy their cooked potato chips in their local supermarket through the use of scented advertising panels dispensing the scent of cooked chips at the push of a button.
Mayo 11, 2014
McCain Foods unveils Brazilian sharing bowl giveaway in the United Kingdom
McCain Foods UK is giving away thousands of Brazilian-themed limited edition Wedges sharing bowls free with two packs of McCain Wedges to drive volume, frequency of purchase and grow the frozen potato category this summer.
Mayo 06, 2014
Over 5000 retailers participated in the potato display contest of the Idaho Potato Commission
More than 5,000 supermarket chains and independent retailers showcased spuds for Idaho Potato Commission's annual Potato Lover’s Month retail display promotion in February, the most ever in the contest’s 23 years.