With the implementation of the CAFTA-DR free trade agreements for Central America, US frozen potatoes are now well positioned for future growth, as shown by recent positive trade numbers and an in-depth research study undertaken by the USPB in FY06/07.
Effective January 1, 2008, TQ Marketing Consultants, based in San Jose, Costa Rica, will represent the USPB in this new marketing endeavor. Tatiana Quiros, head of TQ Marketing Consultants, is well-respected by both USDA officials as well as other commodity boards working in the region.
The full market development program will get underway at the beginning of the new marketing year, in July 2008. The USPB is looking forward to working with US processors to fully exploit the opportunities in these emerging markets.
