Last week we included two articles on 'interactive'packaging and the use of labels to link to a website, video or application:

Technical Help in Engineering and Marketing (T.H.E.M.) and Zip-Pak will showcase the Zipbox™ at PACK EXPO International 2010

What do you get when you combine a consumer society that is increasingly mobile, global, and “linked in,” one that demands the delivery of data to their fingertips 24/7, with packaged goods producers clamoring to differentiate themselves on and off the shelf?

International Food Partners Ltd (IFP) has brought to market an innovative new sealing technology for flexible packaging that will save food manufacturers thousands of tonnes of film per year, while also providing greater seal integrity.

Scott Williams, the Northwest Regional Sales Manager of BluePrint Automation (BPA) answers some of the common questions about transition to Robotic Packaging.