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De Maak de Smaak campagne van Lay’s blijft succesvol. De proefzakken met 3 nieuwe smaken die uit de finale voortkwamen, zijn geregeld uitverkocht.

De finale in de Lay’s chipswedstrijd gaat tussen de smaken babi pangang, patatje joppie en mango red chilli.

It happens all the time: You open a snack bag, cereal box, or pill bottle and find a little bit of product and … lots of air. Consumer Reports dings such products with a Black Hole Award, and loyal readers are quick to send us nominees.

Potato chips maker, Lay's, today launched 'Give Us Your Dillicious Flavour' campaign to invite innovative flavour-ideas from Indian consumers.

In preparation for the Christmas and New Year period, Kettle Chips is introducing its winter seasonal flavour, Red Onion Chutney, to its range of hand cooked chips in the UK.

An easy way to lower the oil content of kettle chips, is to use a heated centrifuge.

Walkers has announced the six finalists in its ‘Do Us A Flavour’ campaign, in which members of the public were asked to invent their own flavour.

Multinational snack maker FritoLay has Indianised its potato chips brand Lay’s in the wake of competition by new entrants like ITC’s Bingo. As part of its rebranding exercise, FritoLay has introduced Lay’s Chaat street, India’s Mint Mischief and Wafer...