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At PotatoEurope 2025, fifteen top companies will showcase trials on potato cultivation, with 309 exhibitors and 15,000 visitors expected. The event highlights innovation, demos, and global networking across the potato value chain.

By mid-March, Hans Huistra, CEO of the Royal HZPC Group, had done a good deal of driving on Dutch highways. He rushed from meeting to meeting, sharing the good news that last season's average prices will be historically high with affiliated seed potato growers.

Royal Avebe has now processed all the potatoes from the 2024 campaign. The cooperative is closing the cultivation year positively with a higher processing quantity than originally planned.

Si bien el clima seco ha hecho posible avanzar en tiempo y forma con la siembra, si la falta de agua persiste el impacto sobre los cultivos podría tornarse en negativo.

Tanto en facturación como en cantidad de kilos vendidos, la empresa Holandesa anticipa una campaña histórica.

AVR expands its dealer network in Northern Netherlands after GroeNoord’s bankruptcy, adding 7 new dealers and reinforcing support with its own Sales and Service Team to ensure expert advice and fast service for potato machinery customers.

El futuro de la innovación en el sector no pasa solamente por el desarrollo de nuevas industrias de procesamiento, sino también por una nueva forma de pensar lo más elemental.

PotatoEurope 2025, held Sept 3–4 in Lelystad, will feature the Innovation Award recognizing top potato sector innovations. A diverse expert jury will select winners, with strong global interest and the event nearly sold out.

Preparations for PotatoEurope 2025 are underway at Wageningen University’s Lelystad site. Alegria potatoes, known for high yield and disease resistance, are planted. The event on Sept 3-4 will showcase innovations in harvesting and cultivation.

KeyGene's new potato variety, developed using the 2S1® graft hybrid technique, combines Pimpernel's drought-resistant skin with Bintje's high yield. This breakthrough offers faster, cost-effective breeding for sustainable crops.

Case IH will be the exclusive tractor sponsor at PotatoEurope 2025 on 3-4 September in Lelystad. With 17 years of partnership, it remains a key player in the potato sector. This year, the focus will be on live demos and FieldOps™ telematics solutions.

Dutch King Willem-Alexander and Queen Maxima toured a Cypriot potato field and a production facility Tuesday during a visit to the Mediterranean island nation. The visit featured a long tour of the farm and facility in Xylophagou and Liopetri, respectively, in the island´s renowned potato-growing region.

Just one kilometre from the coast, in the Frisian village of Minnertsga, between the windmills, stands the newly built shed with a renewed sorting line of partnership Schuiling.

DCA Market Intelligence strengthens its position as a leading Price Reporting Agency (PRA) in the international potato market with the introduction of the DCA Potato Platform and three new exclusive Frozen Fries Indices. 

Seed potato breeding and trading company Royal HZPC Group, expects to achieve a strong result for the financial year 2024/2025 (July – June), with global total tonnage potentially surpassing the 1 million ton mark for the first time.

Aviko, Europe's largest producer of potato products in the out-of-home segment and one of the top five world market leaders, has signed a trade agreement for seed potatoes together with Averis, a subsidiary of potato starch group Royal Avebe and specialised in the development, propagation and trade of starch potato varieties.

The Consumption Potatoes Working Group (WCA) of the Dutch Agricultural Union (NAV) has made an estimate of the cost price for the upcoming season (2025). In recent years (harvests of 2022, 2023, and 2024), potato growers have already faced a significant increase in costs.

PotatoEurope 2025, scheduled to take place on September 3 and 4 at the Wageningen University & Research (WUR) Field Crops location by the Dutch city Lelystad, has announced the international conference titled 'Integrated Crop Management (ICM) – The Future of Potato Farming.'