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As part of the Lay's 'Passport to Flavor' program, onlookers at the Amazon Treasure Truck in Occidental Square in Seattle, Washington were surprised by Brazilian Carnival to bring the Brazilian Picanha flavor to life
八月 23, 2016
Lay's surprises Seattle with Brazilian Carnival to bring the Brazilian Picanha flavor to life
As part of the Lay's 'Passport to Flavor' program, onlookers at the Amazon Treasure Truck in Occidental Square in Seattle, Washington were surprised by an over-the-top cultural experience.
Sign promoting certified USDA Organic Fruits and Vegetables in a Walmart Produce department
五月 17, 2016
Wal-Mart to phase out Organic Food brand Wild Oats
Wal-Mart Stores Inc. is phasing out its Wild Oats organic food brand, according to people familiar with the matter, dropping a line of products introduced two years ago to bring inexpensive organics to the masses.
The Kettle Bites range consists of four tasty seasonings, across two different product bases – Lentil Curls and Wholegrain Waves
五月 16, 2016
Kettle Foods Ltd supports Kettle Bites with GBP 1.5 million campaign.
In the United Kingdom, Kettle Foods Ltd is supporting the KETTLE® Bites range throughout May and June, with the aim of educating target consumers that the new products offer great taste, but also a lighter eat for everyday snacking
Not familiar with the Snyder's of Hanover hilarious "Pretzels, Baby" advertising campaign? Near the end of the article we included one of the ads.
四月 25, 2016
The big deal about April 26? Pretzels, Baby
Snyder's of Hanover® – the No. 1 pretzel brand in the United States – is bringing swagger back to the pretzel category on National Pretzel Day. On April 26, they're giving away thousands of bags of boldly-flavored Pretzel Pieces near baseball stadiums in eight cities around the country.
Black Gold locally grown red potatoes: Texas Pride
四月 13, 2016
Black Gold Farms is expanding its successful locally grown program
Black Gold Farms understands the importance of marketing and merchandising to driving volume & profit growth for their retail customers, and nowhere is this more evident than with Black Gold Farms locally-grown initiatives.
Fresh Solutions Network brings the energy of spring indoors with the “Taste of Spring” promotion, featuring refreshing, bright, healthy potato signage and recipes. Shoppers will be craving potato salad recipes for spring events, and using QR codes, it
三月 21, 2016
Fresh Solutions Network announces seasonal in-store promotions
Fresh Solutions Network announced today its seasonal, in-store promotions, for retailers to celebrate the bright taste of spring and hot summer grilling with free-standing, promotionally themed merchandise displays, and coordinating point-of-purchase signage for Side Delights® Potatoes.
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Romain Cools, General Secretary of Industry Association Belgapom, posing for a #selfie with James Bint, the cartoon character with a ‘license to fry’ and the global ambassador for Belgian fries.
三月 09, 2016
Potato Processing Industry Belgium sets a new Record
The remarkable growth of the Belgian potato-processing sector in the past few decades has continued in 2015.
Deliciously Ella (Ella Woodward) is the latest to partner the campaign ‘Potatoes: More Than A Bit On The Side’. The author and prominent food blogger has 5 million social followers and was listed in Debrett’s 500 influential people and The Grocer 20
三月 08, 2016
AHDB Potatoes turns to top food bloggers to boost consumption
“Harnessing the power of leading bloggers and vloggers, as well as Twitter, Facebook and YouTube channels will enable us [AHDB Potatoes] to reach more consumers and engage with them on a more regular and impactful basis. As research shows, this is clearly the way forward.”
Prince Edward Island Potatoes Celebrates Potato Lovers Month with Spudtastic Sweepstakes!
二月 11, 2016
Prince Edward Island Potatoes Celebrates Potato Lovers Month with Spudtastic Sweepstakes!
February is Potato Lovers Month in Canada, and Prince Edward Island potato growers are celebrating by offering consumers a chance to win a potato-packed trip to Prince Edward Island!
Johannesburg-based Krunch is on the South African market for just more than a year and is sold mainly in Gauteng at various independent supermarkets.
二月 10, 2016
Krunch potato chips has to change logo and packaging after complaint by Simba
The Advertising Standards Authority of South Africa (ASA) partially upheld Simba’s complaint against Krunch potato chips
The very first Spud Nation™ Food Truck
一月 27, 2016
US Potato Board launches Spud Nation™ Food Truck Venture
The United States Potato Board (USPB) unveiled its first Spud Nation™ Food Truck at POTATO EXPO 2016, in Las Vegas, Nevada. This is an entirely new, proactive and aggressive demand-building approach for potatoes.
Pepsico India launches a new Lay's campaign: 'Love to Love it'
一月 21, 2016
Pepsico India launches new Lays campaign: 'Love to Love it'
It's still a month to go for Valentine's Day but Pepsico India is already ready to celebrate love, albeit, in a quirky way through its new Lay's campaign - 'Love to Love it'.
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Help spread the word that potatoes are #morethanabitontheside for example by sharing #recipe ideas (Thai Curry shown)
九月 08, 2015
More than a bit on the Side: potatoes get marketing boost in the United Kingdom
With a major new campaign to promote fresh potatoes across Britain and Ireland about to break, AHDB Potatoes and Bord Bia (the Irish Food Board) are calling on industry to get behind it and help change the way consumers think about potatoes.
AUSVEG questions benefits of generic potato marketing campaign
三月 05, 2015
AUSVEG questions benefits of generic potato marketing campaign
AUSVEG remains wholly unconvinced of the benefits of a grower-funded generic potato marketing campaign despite claims from the Potato Marketing Corporation of Western Australia that the initiative has been a success in that state.
PMC: Potato consumption Western Australia grows
三月 05, 2015
PMC: Potato consumption Western Australia grows
Potato growers in Western Australia have invested heavily in a potato marketing program aimed at stopping the decline in consumption per capita of fresh potatoes.
France starts major marketing campaign to stimulate potato consumption
二月 08, 2015
France starts major marketing campaign to stimulate potato consumption
In France, a major three year long campaign to promote the consumption of potatoes just started.
NFU Scotland urges shift from Potato R&D to Potato Promotion
一月 20, 2015
NFU Scotland urges shift from Potato R&D to Potato Promotion
To combat tumbling potato consumption, NFU Scotland has urged the industry’s statutory levy body to consider shifting its funding emphasis from research and development to more promotion.
United States Potato Board receives 5 million for the promotion of US Potatoes around the world
十二月 14, 2014
United States Potato Board receives 5 million for the promotion of US Potatoes around the world
The United States Potato Board (USPB) received an allocation of $4,998,892 in program year 2015 Market Access Program (MAP) funds from the Foreign Agricultural Service (FAS) at USDA. These funds will be used by the USPB to promote frozen, dehydrated, chip-stock, table-stock and seed potatoes in over 25 countries around the world.

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