Kentucky Fried Chicken ha conseguido lo que otras cadenas de comida rápida llevan tiempo soñando. La enseña americana supera, en China, a todos sus competidores del sector, incluido al líder del mercado mundial, McDonald’s. El éxito de KFC en el país oriental se debe a la adaptación de la franquicia de sus costumbres, así como a la oferta de productos típicos de la zona.
KFC deja KO a McDonalds en China
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