McCains Potato Parade
Potato Parade, McCain Foods first viral advertising campaign
McCain Foods has launched its first viral advertising campaign, Potato Parade.
Potato Parade allows users to choose from hundreds of combinations of words and names to create a personalised message to send onto others.
McCain's Potato Parade was created by Glue London, which has worked on McCain's 'Its All Good' brand campaign throughout the year, in collaboration with Aardman animations.
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