How Walkers took back lunch

九月 18, 2007

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As part of an article on "How to reinvent your brand"an example is given on "How Walkers took back lunch".

During the campaign, Walkers enjoyed an 18 per cent increase in sales. An additional 10 million bags of crisps were sold in the promotion week alone.

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Walkers
Walkers is the market leader in the UK. The company is part of the Pepsico/Frito-Lay concern. Brand names include sensations, wotsits, potato heads, Doritos, Sunbites and quavers.

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