Pringles is a brand of potato and wheat-based stackable snack chips, owned by the Kellogg Company.
The snack was originally developed by Procter & Gamble (P&G), who first sold the product in 1967 - creating the stackable chips product category. Proctor and Gamble dates the launch as October 1968.
According to Proctor and Gamble, the "Pringles" name came about in the late 1960s, when the brand made a list of street names from a Cincinnati phone book that began with "P." Pringle Avenue in Finneytown (a Cincinnati suburb) was available for trademark, and its sound appealed to the brand.
The first Pringles were packaged in a tall, cylindrical metal can with a red wrapper. US National expansion was in May 1975. In 1991, Pringles were sold for the first time outside North America. Currently Pringles are sold in over 140 countries and Pringles are available in more than 100 different flavours.
P&G sold the brand to Kellogg's in 2012.
For fiscal 2014, Kellogg's reported a snacks sales of USD 6.5 Billion.
Pringles are manufactured in five factories around the world: Jackson, Tennessee; Mechelen, Belgium; Johor Malaysia; Kutno, Poland and Fujian, China.
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七月 29, 2010
Pringles adds two new flavours to its Xtreme Range in the UK
The UK’s large sharing snack hopes to spice up snacks sales this summer with two new Pringles Xtreme flavours: Hot Paprika &Smoky Bacon and Spicy Sour Cream &Onion.The launch of the new Xtreme flavours builds on the success of the current Pring...
四月 15, 2010
Pringles introduces Multigrain Crisps
Pringles, America's favorite stacked potato crisp, introduces consumers to new Pringles Multigrain, a surprisingly tasty twist on multigrain snacks. As the latest addition to the Pringles family, Pringles Multigrain is packed with multigrain flavor...
三月 08, 2010
P&G Joins Industry Ingredient Recall by Voluntary Recalling Two Flavors of Pringles® in the US
The Procter &Gamble Company (NYSE:PG), in response to a recommendation from the Food &Drug Administration (FDA) to the food industry, announced today that it is voluntarily recalling Pringles Restaurant Cravers Cheeseburger potato crisps and P...一月 28, 2010
P&G snack food sales volumes decreased
We reviewed todays financial release of Procter and Gamble for the October - December quarter for what details on the development of the sales of their savoury snacks (Pringles). Although somewhat hampered by the fact that P&G mostly lumps its savo...
