Lays is one of the many Frito-Lay brands.
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Lays
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Brand Description
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一月 18, 2012
Lay's Baked in India launched to expand health portfolio
India’s leading potato chips brand, Lay’s from PepsiCo, has joined hands with renowned designer duo Shantanu-Nikhil to launch a new range of baked chips - 'Lay’s Baked', through an exclusive fashion show in Delhi.
三月 24, 2011
Minder zout in Lay’s Superchips, Lay’s Light, Lay’s Sticks en Duyvis
PepsiCo Nederland heeft afgelopen week het zoutgehalte van Lay’s Superchips, Lay’s Light, Lay’s Sticks en Duyvis met een kwart verminderd.
十一月 02, 2009
Lays remains the dominant snack brand in India
In India, Frito-Lay has staved off the challenge from ITC, its first serious national-level competitor in the Indian savory snacks market. With a dominant market share in the Rs 3,000-crore branded salty snacks category, the firm says it is fast-tracki...
六月 10, 2009
Frito-Lay offers local potato chips
Recently Frito-Lay started a campaign in the US to show consumers where their bag of Lays Chips was manufactured and even where the potatoes for that specific bag were grown: the Chips Tracker. In the ads, Frito-Lay features potato farmers growing their chips potatoes in California, New England, Texas, Michigan and Florida.
