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April 23, 2014
Lay's Air Pops Crisps rolled out in additional US States
Lay's potato chips, one of the marquee brands from PepsiCo's Frito-Lay division, is expanding distribution of Lay's Air Pops crisps to even more markets across the United States.
April 14, 2014
US Retailer Target introduces 17 Better-for-you brands
Target Corp. is now introducing “Made to Matter – Handpicked by Target.” The first-of-its-kind collection brings together 17 leading natural, organic and sustainable brands to introduce new products and make them more accessible.
February 21, 2014
Idaho Advertising Federation Recognizes Ad Produced For Klondike Brands
On February 6, the Idaho Advertising Federation presented I.E. Productions, an Idaho Falls Multimedia Advertising agency with a 1st place Diamond Gem Advertising Award in the Magazine Category for a series of print ads they produced for Klondike Brands™ potatoes.
January 29, 2014
Super Bowl Potato Bet will benefit Food Banks
Washington State Potato Commission (WSPC) and the Colorado Potato Administrative Committee (CPAC) have made a 'friendly' wager on the outcome of the Superbowl matchup between the Seahawks and Broncos.
October 30, 2013
US Potato Board Partners With Hungry Girl For New Marketing Campaign
USPB has enlisted the help of Hungry Girl, the nationally recognized multimedia brand created by Lisa Lillien, which includes a popular web site, a free daily email service, eight bestselling books, a television series and countless other TV appearances.
October 09, 2013
Burger King's Satisfries boosts brand among health-focused consumers
Burger King’s latest efforts to improve its perception among health-focused consumers has been successful so far and could have more staying power than similar efforts from McDonald’s, according to industry watchers. Sponsored Content
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September 24, 2013
BURGER KING® Introduces new SATISFRIES, great tasting crinkle-cut, reduced fat, reduced calorie French Fries
Burger King Worldwide, Inc. (NYSE: BKW) is proud to introduce new SATISFRIES, great tasting crinkle-cut French fries with 40% less fat(1) and 30% fewer calories (2) than the leading French fries.
April 09, 2013
Potato & Onion promotion on “Create Mealtime Magic” tote bags
Custom-printed tote bags have been developed through a unique partnership between the United States Potato Board (USPB) and the National Onion Association (NOA)
March 11, 2013
Pringles secures it's market Share with new flavours
Pringles®, the Kellogg's - owned snack, is seeking to burst open the savoury snacks category even further, with the introduction of new flavours, Roast Chicken and Herbs for the UK and France, Sweet Paprika for Germany, Rosemary &Olive Oil for Spai...
September 24, 2012
Last call for Lays 'Do us a flavor' contest in the US
The Lay's brand today announced a last call for submissions for the next great Lay's potato chip flavor. Lay's, one of the marquee brands from PepsiCo's Frito-Lay division, kicked off its "Do Us A Flavor"contest in July to invite fans to subm...
May 22, 2012
Conagra Foods acquires Kangaroo Brands' pita chip business
ConAgra Foods, Inc. (NYSE: CAG) announced today that it has acquired Kangaroo Brands' pita chip business. ConAgra Foods' acquisition of the pita chip business is consistent with its strategy to grow its presence in private label foods. "Pita chip...
May 03, 2012
Private label products still on the rise, but consumers satisfaction is decreasing
The number of consumers using private label food and beverage products continues to rise, but U.S. consumers are losing their enthusiasm for these value-oriented options, according to a recent report by The NPD Group, a leading market research company.... Sponsored Content 
March 12, 2012
New potato characters: Potandon's Klondike Family Makes Their Debut
Potato marketer Potandon Produce proudly introduces the animated potato characters of the Klondike Family with the first episode of an online story book that can be found at www.KlondikeBrands.com. This innovative potato family features some of the ...
March 03, 2012
Idaho Potato Commission celebrates 75 year anniversary
The Idaho Potato Commission is one of the oldest and longest running commodity groups in the country.In 1937, a group of people from the burgeoning Idaho® potato industry joined together to form the Idaho Fruit and Vegetable Advertising Association, la...
February 26, 2012
'You Want McDonald's Fries With That' Contest Winner announced
To celebrate McDonald's delicious French Fries, the company called upon consumers to share the special moments in their lives they want paired with a side of the World Famous Fries by hosting the "You Want McDonald's Fries With That"Contest.
February 19, 2012
Health Benefits Idaho Potatoes promoted by Denise Austin
Denise Austin, the Idaho Potato Commission’s (IPC) long-time spokesperson, celebrated American Heart Month on behalf of the IPC with two major initiatives: a 35-city satellite media tour (SMT) and an online re-release of the IPC's national television c...
October 18, 2011
Kettle Brand Campaign: 'Nobody Likes Kettle Chips. They Love Them'
Diamond Foods, Inc. (Nasdaq:DMND) recently launched a new marketing campaign to expand national awareness for Kettle Brand, a pioneer in the batch-cooked, all natural potato chip category. The campaign marks the first national television campaign in th...
January 20, 2011
Private label gets a quality reputation, causing consumers to change their buying habits
Private label companies continue to introduce better-for-you products and more attractive packaging, all while being easier on consumers’ pockets. Their efforts seem to be working, since recent Mintel research found that 44% of grocery shoppers believe store brand products are of better quality today than they were five years ago.