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July 20, 2017
The Lay's Do Us A Flavor finalists: Crispy Taco, Everything Bagel With Cream Cheese and Fried Green Tomato Chips
Three of America's favorite dishes are about to be transformed into Lay's newest potato chips for your snacking pleasure, thanks to the lastest round of the Do Us a Flavor contest.
July 10, 2017
Lay's names SEMI-finalists in 'Do-Us-A-Flavor' the PITCH. Who will get to the next round?
Lay's, one of the marquee brands from PepsiCo's Frito Lay division, today announced it has narrowed its 'Do Us a Flavor' contest submissions to 10 semifinalist flavors. Check back for the Three finalists on July 18! Sponsored Content
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January 10, 2017
The PITCH: Lay's latest 'Do Us A Flavor' iteration in the United States asks you to PITCH your favorite Potato Chip Flavor
Nearly everyone has a great flavor idea for potato chips. And perhaps your idea is good enough to become the newest flavor for Lay's potato chips worth a whopping $1 million in this new US 'Do-Us-a-Flavor' contest title 'the PITCH'
October 18, 2016
Pumpkin Pie And Turkey & Gravy Potato Chips From Boulder Canyon Authentic Foods To Return This Fall
Let Boulder Canyon Authentic Foods do your holiday baking this year as the leading better-for-you snack brand brings back its popular Thanksgiving meal-flavored potato chips (United States): Turkey & Gravy and Pumpkin Pie kettle-cooked potato chips.
July 18, 2016
Lay's Potato Chips offered in four international flavors this summer - check them out!
As the world comes together this summer, Lay's offers four popular international flavors in chip form: Brazilian Picanha, Chinese Szechuan Chicken, Greek Tzatziki and Indian Tikka Masala - for a limited time.
May 12, 2016
Boulder Canyon Expands Better-For-You Potato Chip Line With Flavors Cooked In Avocado, Coconut And Olive Oil
Boulder Canyon Authentic Foods® underscores its position as category innovators with the introduction of three new uniquely-flavored potato chip offerings cooked in premium, better-for-you oils.
April 25, 2016
No 'swaps' in Lay's Potato Chips 'Flavor Swap' Campaign: Americans want to keep their flavors!
For the first time in brand history, the Lay's brand asked Americans to help decide which Lay's flavors stay and which flavors go. The decided to pass on ALL of the new flavors and stick to the old ones