News on Potatoes in Retail

Leading UK potato supplier, Greenvale is strengthening its marketing team with the appointment of two new members of staff, Tracey Mattock who takes on the role of Marketing Manager, and Kate Wright who is the new Category Insight Manager.

In response to member feedback and as part of its new strategic plan implementation, the Produce Marketing Association (PMA) unveiled its redesigned website http://www.pma.com on Tuesday, May 27.

Los kasajos han adaptado como suyo el tubérculo andino y hoy ocupan el noveno lugar en consumo

'Nacho Usual Breakfast' is the creative and catchy title of the Grand Prize winning recipe in the US Potato Board's Guilt-Free Potato Goodness consumer recipe contest, selected by 'Hungry Girl' Lisa Lillien.

There was a time when Italian new potatoes ruled the Central and Northern European markets, but this is ancient history.

Black Gold Farms has recently kicked off their 2014 summer red potato harvest with their extremely popular locally grown programs. The programs correspond with Black Gold Farms harvesting schedule.

More than 5,000 supermarket chains and independent retailers showcased spuds for Idaho Potato Commission's annual Potato Lover’s Month retail display promotion in February, the most ever in the contest’s 23 years.

Did You Know Wisconsin’s specialty crop production and processing account for more than $6 billion in economic activity? $6.4 billion, to be exact, and almost 35,000 jobs across the state!

The Great Big Idaho® Potato Truck is back on the road for its third consecutive cross-country tour with a new message for women: Take care of your heart!

It won’t be long before consumers get a taste of Wisconsin potatoes in a new and creative way! The state’s traveling billboard, also known as the Spudmobile, is sure to be iconic with the many creative and educational components that are planned for its interior.

This week saw the Potato Council division of the Agriculture and Horticulture Development Board (AHDB) mark the 50th anniversary of the opening of its Sutton Bridge Crop Storage Research (SBCSR) facility, near Spalding in Lincolnshire, United Kingdom

Target Corp. is now introducing “Made to Matter – Handpicked by Target.” The first-of-its-kind collection brings together 17 leading natural, organic and sustainable brands to introduce new products and make them more accessible.

There are two likely scenarios facing U.S. potato growers in the 2014-15 season, and neither of them is sunny, according to Jerry Wright, president and chief executive officer of the United Potato Growers of America, Salt Lake City.

Kathleen Triou - former VP of Domestic Marketing for the U.S. Potato Board - has accepted an offer to lead Fresh Solutions Network (FSN).

Potato Council acts as a knowledge house for Government raising the importance of the potato. Two years since this work programme started there has been a real increase in knowledge about potatoes amongst parliamentarians with 83% now regarding potatoes as an important crop.

On February 6, the Idaho Advertising Federation presented I.E. Productions, an Idaho Falls Multimedia Advertising agency with a 1st place Diamond Gem Advertising Award in the Magazine Category for a series of print ads they produced for Klondike Brands™ potatoes.

Potato Council’s latest campaign to encourage shoppers to trade up from generic whites to a named potato variety has been a great success.

Last week, at the Fruit Logistica in Berlin, HZPC launched their new vegetable: Colourful Perupas! Colourful and tasty tubers with a WOW! feeling.