News on Potatoes at home from United Kingdom

GBC Golden Kings Kerth Gumbs Potato Cake
March 30, 2025
Greenvale launches ‘Move Over Maris’ Campaign to Promote Sustainable and High-Performing Potato Varieties
Greenvale’s Golden Kings launched ‘Move Over Maris’ with Great British Chefs to promote climate-friendly, high-yielding potatoes needing less irrigation and pest control, urging consumers to switch varieties.
Ben Newman with his arms outstretched outside his spud trailer
March 15, 2025
The amazing story of famous jacket potato seller Spud Man
Spudmania shows no signs of abating and singing stars and crowds in the Spudarmy continue to flock to the centre of Tamworth to sample Ben Newman's humble jacket potatoes.
Nanna Tate cuts the faff out of mealtimes with the launch of a prepared potatoes range
February 13, 2025
Branston expands its Nanna Tate brand with a range of prepared potato dishes
Nanna Tate, a new potato brand from leading supplier, Branston, has expanded its offering, with the launch of its range of prepared potato dishes, set to land in Tesco stores in February.
Branston's Nemo Potato
November 13, 2024
Branston Launches Nemo Potato: A Fast-Cooking, Sustainable Roaster for the Festive Season
Ahead of the festive season, United Kingdom Potato Specialist Branston has once again launched its innovative hybrid Nemo potato to support demand for volume and faster cooking times at this time of year.
Our new marketing campaign 'The new packed lunch' has already proven to be successful by catching a spot in the top ten UK Twitter trending topics on 9 February 2021.
February 22, 2021
AHDB: We are making potatoes trendy again!
Our new marketing campaign 'The new packed lunch' has already proven to be successful by catching a spot in the top ten UK Twitter trending topics on 9 February 2021.
The New Packed Lunch campaign to champion the jacket spud (baked potato)
February 01, 2021
The New Packed Lunch campaign to champion the jacket spud
AHDB is launching a new marketing campaign this February, with the amazing jacket potato (baked potato) at its heart.
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A new marketing campaign to promote the benefits of the baked potato in the United Kindom by the AHDB will use in-depth consumer analysis to pick the right spud selling point for each segment of the market.
December 08, 2020
UK Baked potato campaign will use consumer specific targeted messages
A new marketing campaign to promote the benefits of the baked potato in the United Kindom by the AHDB will use in-depth consumer analysis to pick the right spud selling point for each segment of the market.
Fairfields Farm Set to Supply Leading Meal Kit Player, HelloFresh
October 06, 2020
Fairfields Farm Set to Supply Leading Meal Kit Player, HelloFresh
Essex potato grower, Fairfields Farm, is excited to announce that it will be supplying HelloFresh with its low carbon footprint potatoes from October.
The consumer landscape has changed dramatically over the last two months since the introduction of the UK lockdown.
June 09, 2020
How lockdown has influenced the consumer landscape
The consumer landscape has changed dramatically over the last two months since the introduction of the UK lockdown.
Laura and Robert Strathern of Fairfields Farm Picture, Fairfields Farm
March 25, 2020
Fairfields Farm launch free potato delivery service
Essex potato farmers have responded to the coronavirus crisis by setting up a free home delivery service for the local community.
Puffin produce updates packaging for Blas y Tir Fresh Potato Brand
July 10, 2019
Puffin produce updates packaging for Blas y Tir Fresh Potato Brand
Puffin Produce Ltd. unveiled a new look for its Blas y Tir brand of fresh potatoes, including the new 1kg Blas y Tir Pembrokeshire Earlies, which are now available in supermarkets across Wales.
The 'edge cut' (pictured right) is tastier, crunchier and looks better than the traditional cut which has long been touted by chefs such as Heston Blumenthal, Students from the Edge Hotel School at the University of Essex found.
January 17, 2018
Dear Britain, you are cutting your roast potatoes all wrong...
In October chef Heston Blumenthal revealed his top tips for achieving roasties that are crispy on the outside, fluffy on the inside, every time. However, according to students from Edge Hotel School at the University of Essex, Blumenthal has been cutting his spuds all wrong.
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Different colour forms of Ulluco (Courtesy: NZfauna)
December 18, 2017
Ulluco import and cultivation poses biosecurity risk for potato: DEFRA advice
Following an investigation by the Animal and Plant Health Agency earlier this year, it has been confirmed that ulluco tubers imported into the UK from a number of different sources were infected by harmful viruses, highlighting that there is uncertainty about the disease status of this crop in general.
Solely supplied by Branston, Italian new potatoes are returning to Tesco for the seventh consecutive year.
November 12, 2017
Tesco brings back Italian New Potatoes for the seventh year
Solely supplied by Branston, Italian new potatoes are returning to Tesco for the seventh consecutive year, to keep pace with the increasing demand for fresh seasonal new potatoes.
Deliciously Ella (Ella Woodward) is the latest to partner the campaign ‘Potatoes: More Than A Bit On The Side’. The author and prominent food blogger has 5 million social followers and was listed in Debrett’s 500 influential people and The Grocer 20
March 08, 2016
AHDB Potatoes turns to top food bloggers to boost consumption
“Harnessing the power of leading bloggers and vloggers, as well as Twitter, Facebook and YouTube channels will enable us [AHDB Potatoes] to reach more consumers and engage with them on a more regular and impactful basis. As research shows, this is clearly the way forward.”
Help spread the word that potatoes are #morethanabitontheside for example by sharing #recipe ideas (Thai Curry shown)
September 08, 2015
More than a bit on the Side: potatoes get marketing boost in the United Kingdom
With a major new campaign to promote fresh potatoes across Britain and Ireland about to break, AHDB Potatoes and Bord Bia (the Irish Food Board) are calling on industry to get behind it and help change the way consumers think about potatoes.
GreenVale All Rounders have Christmas in the Bag!
November 30, 2014
GreenVale All Rounders have Christmas in the Bag!
Greenvale, one of the UK’s leading suppliers of fresh potatoes, offers a festive Christmas version of its 2kg bags of GreenVale All Rounder Potatoes.
Fifty Years of Potato Storage Research at Sutton Bridge
April 17, 2014
Fifty Years of Potato Storage Research at Sutton Bridge
This week saw the Potato Council division of the Agriculture and Horticulture Development Board (AHDB) mark the 50th anniversary of the opening of its Sutton Bridge Crop Storage Research (SBCSR) facility, near Spalding in Lincolnshire, United Kingdom

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