News on Potato Prices from the United States

Tariff pressures and rising costs are reshaping consumer perceptions in the potato snack market. Brands must monitor sentiment closely, act swiftly on price-to-value concerns, and adapt strategies to protect loyalty in this highly sensitive category.

Trump’s tariffs threaten Canada-sourced canola oil, crucial for frying french fries. With rising oil costs, restaurants may raise prices, switch oils, or cut profits—making fries a luxury instead of a cheap staple.

Rabobank is excited to kick off the New Year by participating in the Potato Expo 2025 in Orlando, Florida. Renowned potato market experts, Stephen Nicholson, Global Sector Strategist – Grains & Oilseeds, and David Magaña, Senior Analyst – Horticulture, will be available at the Rabo AgriFinance booth (#712) to engage with attendees and discuss critical trends and opportunities in the agricultural sector.

The Value of All Potatoes Sold in 2023 in Idaho, Oregon, and Washington was USD 2.63 Billion

United States potato exports reached record value and volume in the 12-month period from July 2022 – June 2023. Export values increased 19.05% to USD 2.2 billion, and export volume increased 3.85% to 3.3 million metric tons (fresh weight equivalent).

United States retail dollar sales of potatoes increased 16.8% July 2022 – June 2023, which closed with a strong quarter (April – June 2023) that saw retail dollar sales growth of 14.5% compared to the same period last year.

Potato retail sales increased 16.0% in sales but decreased in volume by -4.4% from January - March 2023 compared to the same timeframe a year ago. Despite a decrease, volume sales remain above pre-pandemic levels.

Idaho potatoes make it far into Asian markets, but Japan has yet to open its doors to the Gem State’s most famous export.

In 2022, United States potato exports reached a record USD 2.1 billion in sales. Compared to 2021, volume sales declined -4.2% but were higher than 2018 and 2020 (fresh weight equivalent).

With international markets across the globe showing solid signs of recovery, it’s no surprise that the value of U.S. potato exports was up for all potato types July – Dec. 2022, compared with the same six months in 2021.

Potato retail sales in the United States increased in dollar value by 17.2% but decreased in volume sales by -1.3% from October – December 2022 compared to the same timeframe a year ago.

US Potato retail sales increased in dollar sales by 17.8% but decreased in volume sales by 2.1% from July - September 2022 compared to the same timeframe a year ago. Despite a small decrease in volume sales.

Eagle Eye Produce had been harvesting new crop potatoes for several weeks before beginning harvest for its storage supplies the week after Labor Day. While it is still too early to know the overall projection for the crop.

US Potato retail sales increased in dollar sales but decreased in volume sales from July 2021 - June 2022, compared to the same timeframe a year ago. As consumer prices increased by 10.5%, retail dollar sales increased by 5.7%.

The National Potato Council released the following statement in response to a joint announcement by U.S. Secretary of Agriculture Tom Vilsack and Mexico Secretary of Agriculture and Rural Development Víctor Villalobos 

The American Frozen Food Institute (AFFI) and IRI® announced a new partnership to provide AFFI members with complimentary access to IRI data on frozen food performance in real-time.

Negotiations are underway for next year’s potato grower contracts in Washington.

Idaho potato farmers are getting paid about the same amount for their spuds as they're investing in raising them, according to a University of Idaho Extension agricultural economist's report, presented during the Idaho Potato Conference.