Potato News from the Netherlands

Consumers, especially the young generation Y & Z love to learn more about flavor when purchasing food products.

Haith group, UK's leading vegetable handling equipment manufacturer, has strengthened its European presence with the appointment of a new dealer. Haith Group has appointed Remach BV to represent it in Holland and Belgium.

The construction of a new flake factory to expand the existing production site of Lamb Weston Meijer in Kruiningen will increase its annual production capacity by 180,000 tonnes. Gpi De Gouwe delivered the additive preparation system for the new site.

Potato coop Agrico announced that Peter Oldenkamp will become director of Agrico Research starting August 1, 2023. He succeeds Sjefke Allefs as director. Sjefke Allefs has worked at Agrico Research since 1990, in the position of director for the past 24 years.

Marel, a global provider of advanced food processing solutions, announces a partnership with ADM, a global leader in human and animal nutrition, to open a state-of-the-art taste and texture innovation center in Wageningen, The Netherlands.

JASA Packaging Solutions is an international player in developing and manufacturing weighing and packaging solutions. In particular, its weighing machines and sleevers are used by businesses globally.

On occasion HZPC's 125th anniversary on February 27, 2023, Drs. A. A. M. Brok, Commissioner of the King of the Province of Friesland presented potato breeder HZPC with the certificate for the predicate Royal.

Potato breeding company HZPC is on track for the expected result of the financial year 2022-2023.

At Aviko, sales in frozen and chilled potato products grew strongly, partly due to the recovering foodservice market. The new Aviko factory in Poperinge in Belgium, which opened last year, and Aviko’s operations in China are contributing to this growth.

The board of the NAK has appointed Nancy Rietbroek as operational director. From March 1, 2023, she will start working at the NAK.

Solynta – hybrid potato breeding technology company from The Netherlands and FreshCrop Limited, Kenya’s largest producer of seed tubers, have signed an agreement to collaborate on the development of hybrid true potato innovation in Kenya.

Dutch Potato Processor Aviko launches Potato Cheezz, a plant based product that looks like cheese, tastes like cheese, and has a similar texture to cheese. And totally on trend, as plant-based products are animal-friendly, environmentally friendly, and healthy.

Lamb Weston / Meijer released its Sustainability Report 2021-2022, based on its 2030 Sustainability Agenda and the UN Sustainable Development Goals.

Whether you are the sustainability manager at your company, or you’re about to forward this article to them, reducing the environmental impact of your product should be everybody’s goal.

Maatschap Bouthoorn llevaba tiempo buscando una clasificadora de patatas adecuada. Durante mucho tiempo, este proveedor holandés de patatas de siembra no consideró que las máquinas hubieran demostrado suficientemente su eficacia; hasta que descubrió la U-Vision.

'After a few tense years, we're, once again, in a position to put our products on the world map. The need for convenience products keeps increasing, as does the demand for frozen fries.'

Potato Cooperative Agrico held its annual central members’ meeting, during which the financial statements of 2021/2022 were explained, and the members looked ahead to the new harvest year.

Elena Ozeritskaya is the founder and managing director of Fresh Insight. Her mission is to help fresh food companies develop and launch meaningful products and brands for consumers.