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September 18, 2007
FritoLay plans aggressive campaigns, to add variants to its brands
PepsiCo India's FritoLay brand is revving up through an array of marketing campaigns and variant launches, with the onset of cooler climes and its flagship cola business taking the seasonal backseat. According to Deepika Warrier, marketing director, F...
September 12, 2007
The battle for market share in the Indian savory snacks market
Over nearly a decade, Frito-Lays India grew to be the undisputed champion of the branded part of the salty snack segment, estimated to be valued at around Rs 2,000 crore. Competition for the vast majority of this period was principally from local brand...
September 11, 2007
Futures trading in potato changes the potato supply chain
Futures trading in potato started last year with contracts available on both MCX and NCDEX and things began changing. The MCX contract is based on prices at the cold storage and the NCDEX contract is based on mandi prices at Delhi. The average daily tu...
September 11, 2007
McDonald's hastens development in China to take bite out of Yum Brands
For nearly two decades in China, the KFC logo has enticed the hungry with the promise of juicy, crispy chicken. Now, Yum Brands Inc. - which owns KFC and Pizza Hut as well as Taco Bell in the U.S. - has some competition for the cravings of Chinese dine...
September 06, 2007
Half-price Big Mac to fight global warming proves big hit in Japan
A Japanese government website crashed Wednesday as people raced to take up an offer of a half-price McDonald's hamburger in exchange for pledging to fight global warming. The Japanese unit of the US burger giant Tuesday offered a Big Mac for 150 yen (1...
September 04, 2007
McDonald's Japan Hits Monthly Record Sales in August
McDonald's Holdings Co. (Japan) said Tuesday same-store sales at its hamburger outlets in Japan hit a monthly record in August.Sales in August rose 11.3 pct from a year before to 46,394 million yen, eclipsing the previous record of 43,047 million yen s... Sponsored Content
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September 01, 2007
KFC soon to open in Cambodia
Cambodia's Royal Group Co. Ltd. published a statement here on Saturday announcing that it will form a joint venture with Malaysian firms to bring the fast-food giant the Kentucky Fried Chicken (KFC) into the kingdom. This marks the first entry of a maj...
August 31, 2007
China finds 'dangerous and poisonous substances' in french fries imported from the US
China is now accusing the United States of shipping contaminated products there. It's the latest round in the battle over unsafe products. China's safety chief says tests found "poisonous and dangerous substances"in almost 22 tons of frozen...
August 27, 2007
Bingo carries forward the ‘Great Combination’ story for ‘Red Chilli Bijli Potato Chips’
ITC Food’s Bingo is once again using the popular ‘Great Combination’ humour platform for its newly launched ‘Red Chilli Bijli’ flavour potato chips. With its previous campaigns having generated a huge buzz around the brand name, ITC Food has decided t...
August 22, 2007
Technico could boost ITC's Bingo potato chips business.
ITC’s latest acquisition may seem like an extension of its presence in the agri-inputs space. The Zuari group’s seed potato business Technico Pty in Australia will add to its agri-input business. But just as trading in wheat gives it an edge in sourci...
August 20, 2007
Benguet farmers want protection for potato variety Igoroata PO3
Members of the Provincial Agriculture and Fisheries Council (PAFC) agreed here recently to apply for variety protection the Igorota PO3, a high quality potato seed, before the government's intellectual property rights office. The variety was bred at th...
August 18, 2007
Indian ITC takes over Australian owner of Technituber technology
Diversified major ITC Ltd, which launched potato chips under the brand Bingo, has taken over Australian agri-biotech company Technico Pty Ltd for an undisclosed sum, as part of a strategy to strengthen its foods business. An ITC spokesperson said th...
August 15, 2007
Grow potatoes not rice, China's farmers are told
As drought continues to wreak havoc on China's farmland, agriculture experts are considering moving away from the traditional staple food - rice - and encouraging farmers to plant potatoes instead. "The potato is more drought-resistant than rice ...
August 14, 2007
Battle for Indian chips potatoes
A battle being fought between biggies like Pepsico, Reliance Retail and ITC one that could decide who makes the crisper chip. For the past seven years contract farming has ensured Pepsico to source 40 per cent of its need from Western Maharashtra, pota...
August 06, 2007
McDonald's Aims to Boost China Image With Wage Rise
McDonald's Corp. is raising wages and adopting new uniforms, stepping up efforts to burnish its image as an employer in China amid tightening labor laws and scrutiny by China's government-backed trade union. McDonald's said it will raise wages for its ...
August 03, 2007
Yum plans to double India business by 2010
Yum Brands Inc., parent of the KFC, Taco Bell and Pizza Hut fast-food chains, plans to double its Indian revenues by 2010 as it adds more restaurants, its top Indian official said on Friday. "We will be adding around 30-40 restaurants annually for...
July 23, 2007
Indian Flavours hot in Snack Food war
With flavours adapted from Indian favourites, the potato chips seem to cash in on the popularity of the dishes to connect as the preferred snack food. Be it Lay's Indian Mint Mischief or Bingo Chatkila Nimbu Achaar, Kurkure Mast Malabari Style or Chut...