Sponsor of the month(Learn more)

March 25, 2015
India marketing war? Pepsico - ITC focus on healthier packaged snacks
As growth slows down and intense competition emerges from regional brands in potato chips, PepsiCo and ITC are shifting their focus more towards newer and healthier forms of packaged snacks, the market for which is growing at twice the speed.
March 25, 2015
West Bengal’s potato farmers in trouble - reportedly resulting in multiple suicides
Even though the ban by West Bengal chief minister Mamata Banerjee on sale of potatoes to other states over the past three years has been lifted, cases of farmer suicides, which some say may have been driven by the fear of heavy losses, are still being reported. Sponsored Content
Sponsored Content
Sponsored Content

March 01, 2015
McDonalds India has cut sodium in its French Fries by 20%
Last month, McDonald's India has cut the amount of calories and salt on its Indian menu as it fights to hold on to customers in a rapidly growing developing market where newer, healthier fast-food options are just starting to catch on.
February 15, 2015
Challenges Facing Potato Farmers as China Strives to Turn It into 4th Staple Food
The potato is only a side-dish in China, where rice and noodles made from wheat dominate the dinner table. But now the Chinese government wants to turn the potato into the fourth staple food in the country in order to better utilize scarce farmland.