News on Food Trends from the Netherlands

The Rabobank report on the US Potato Industry anticipates good prices for the remainder of the 2022/23 marketing year, particularly as the year comes to an end before the new crop harvest begins.

The ware potato activities of Agrico and Nedato, along with Leo de Kock, shall be hived off to form a new independent cooperative of ware potato growers. The new organization will start its activities this autumn. Further integration will then take place in stages.

The government of the Netherlands wants farmers growing potatoes on sandy soil to harvest potatoes by October 1 and grow intermediary plants that catch nitrogen in the soil so nitrates can not leach out and contaminate groundwater.

Potato is the third most important food crop in the world after rice and wheat in terms of human consumption. But potato world production is threatened by potato late blight

On Thursday 30 March 2023, Royal Avebe presented its strategy for the next five years during a breakfast for invited media. The cooperative will Accelerate and strengthen.

Growers learn best from other growers. This has been proven by the future-proof seed potato cultivation project, an initiative to examine upcoming changes in potato cultivation with a group of growers.

The Netherlands is committed to developing a sustainable and highly productive food system, with less use of fertilisers, water and pesticides, and more biodiversity and crop diversity.

Avebe makes innovative ingredients derived from potatoes, which they use to create unique solutions for the food, pet food and industrial such as building, and packaging industries.

Consumers, especially the young generation Y & Z love to learn more about flavor when purchasing food products.

Potato coop Agrico announced that Peter Oldenkamp will become director of Agrico Research starting August 1, 2023. He succeeds Sjefke Allefs as director. Sjefke Allefs has worked at Agrico Research since 1990, in the position of director for the past 24 years.

Dutch Potato Processor Aviko launches Potato Cheezz, a plant based product that looks like cheese, tastes like cheese, and has a similar texture to cheese. And totally on trend, as plant-based products are animal-friendly, environmentally friendly, and healthy.

Lamb Weston / Meijer released its Sustainability Report 2021-2022, based on its 2030 Sustainability Agenda and the UN Sustainable Development Goals.

Whether you are the sustainability manager at your company, or you’re about to forward this article to them, reducing the environmental impact of your product should be everybody’s goal.

Elena Ozeritskaya is the founder and managing director of Fresh Insight. Her mission is to help fresh food companies develop and launch meaningful products and brands for consumers.

Historically, food innovations came from technology and breeding efforts. All new products were pushed into the market, hoping to succeed, and brands were built around one product, or even one specific variety.

Now that growers and managers can meet again in person, serious concerns are being shared by AVEBE Potato growers. That is the conclusion of Members’ Council member Annelous Groenwold and Agro Director Arjan de Rooij.

Lamb Weston is launching a new potato product in the Netherlands and Belgium in collaboration with Sergio Herman: Atelier-Frites . The product is intended for chefs who want to serve french fries of the same high quality as their meat, fish or vegetarian dishes.

In the Netherlands, 31 parties in the table potato chain sign a covenant in which they commit to switch completely to organic robust potato varieties, including 7 supermarkets.