Potato News from India

A new advertising campaign for Frito Lay India's Kurkure snack encourages people to spend time with their families.

A genetically engineered, protein-enriched potato is being readied for commercial field-testing in India, scientists said.

With the mercury level steadily rising across India, potato growers need to switch to new varieties of heat-tolerant seeds for saving their crops, agriculture scientists have suggested.

A centre of the Shimla-based Central Potato Research Institute (CPRI) will be set up in West Bengal's West Midnapur district to make quality potato seeds favourable to the state's climatic condition available to the farmers.

Potato evangelist is probably a better descriptor for the managing director of McCain Foods India Pvt. Ltd, the Indian arm of the privately owned Canadian firm that makes one out of every three French fries consumed in the world. Narayanan never misses...

With close to about 25 per cent of potatoes having been released from cold storages across West Bengal, potato prices, which had inched up by Rs 10-20 a quintal last week, dropped on Tuesday. The wholesale price of the tuber (Jyoti variety) dropped Rs ...

Retail prices of potatoes are expected to remain stable in the next three months, despite monsoons being right at the doorstep in most parts of the country as rabi production in key growing states of Uttar Pradesh and West Bengal has exceeded estimates

There was a need to constitute a potato promotion board at the central level in order to look into various issues beginning from cultivation to consumption of the tuber in the country. The matter was discussed at the annual meeting of the Federation of...

Frito Lay India is looking at increasing contract farming of potato in India by almost four-fold over the next three years.   “Currently, there are 15,000 farmers doing contract farming of potato for us while we are sourcing the commodity from 40,000 f...

Frito-Lay India - with a market share of 60%- is drawing up a fresh game plan to drive volumes. To start with, the company is increasing its manufacturing capacity by setting up a new plant in West Bengal in the second half of 2010.“We are extending ou...

Frito-Lay, the snack food division of PepsiCo India, is contemplating export of indigenously-developed products Kurkure and Aliva to markets such as the US and UK. 'We are looking at markets where the Indian diaspora is strong'.

The results for the 'Give Us Your Dillicious Flavour' that was launched in October 2009 by Frito Lay's have been declared. Four flavours have been shortlisted from around 1.3 million entries from consumers. Each of the entries that got shortlisted get...

Since the beginning of Mar­ch, the price of potato has dipped more than 16 per ce­nt on account of higher pro­duction of the commod­ity in Ind­ia this year. High arriv­als have be­en reported in the man­dis and th­at has kept the sentiments we­ak for t...

The West Bengal Government has announced a transport subsidy of Rs 11 crore for inter-State transport of potatoes as well as export to other countries. West Bengal's potato production almost doubled to 95 lakh tonnes this year, against just about 55 l...

McCain Foods (India), the Indian subsidiary of McCain Foods Canada, has appointed Leo Burnett as its creative partner following a multi-agency pitch.   The agency has been mandated to build awareness of the new brand in India by developing and implemen...

A bumper crop, government apathy and exploitation by middlemen has driven a debt-ridden potato farmer to commit suicide in North Bengal’s Jalpaiguri district this week. Many, however, are not ready to give in without a fight although the odds are agai...

McCain Foods India Pvt. Ltd, the Indian subsidiary of McCain Foods Ltd, Canada, has introduced Chilli Garlic Potato Pops, a unique mouth-watering delectable snack for the Indian market.  The product, which was launched at Aahar International Fair 2010,...

The Indian Chamber of Commerce announced that the India International Potato Expo 2010 has been rescheduled to 8th &9th July’2010 at NASC Complex in PUSA,  New Delhi. This postponement is due to unavailability of Central and State Ministers due to...