HortiFruit 2025 is set to be the most influential event for the fruit and horticultural sectors in southern Europe, bringing together growers, agri-tech innovators, and industry leaders. Scheduled from November 20 to 22, 2025, the event will be held at the prestigious IFEPA Exhibition Centre in Torre Pacheco, Murcia, Spain, one of the country’s most strategic agricultural zones.
A Strategic Meeting Point in Europe’s Agricultural Heartland
Located in the Region of Murcia—often dubbed the “vegetable garden of Europe”—HortiFruit 2025 benefits from being at the core of a region with a strong agricultural tradition and advanced horticultural production. This makes it an ideal venue for companies looking to showcase their latest innovations and build strong commercial partnerships within the EU and beyond.
Who Should Attend?
HortiFruit 2025 targets a wide audience across the agri-food ecosystem, including:
- Fruit and vegetable growers
- Agricultural cooperatives
- Agri-input suppliers
- Greenhouse technology providers
- Packaging and logistics companies
- R&D and biotechnology firms
- Water and irrigation specialists
- Distributors and retail buyers
The event is also highly attractive for policy makers, academic researchers, and international delegations seeking sustainable food production solutions.
Exhibitor & Product Focus
The event covers a vast array of sectors including:
- Smart & precision agriculture
- Post-harvest technologies
- Organic and sustainable farming inputs
- Agri-robotics and mechanization
- Seed and plant genetics
- Crop protection and nutrition
- Controlled-environment agriculture (CEA), such as hydroponics and vertical farming
- Water management and irrigation systems
- Renewable energy solutions for farms
- Logistics, processing, and packaging innovations
Innovation and Knowledge Exchange
HortiFruit 2025 will also feature a rich agenda of conferences, workshops, and expert panels, offering a platform for global thought leaders to discuss:
- Climate-smart agriculture
- Sustainable agri-food supply chains
- Food security
- EU agricultural policies
- Export challenges and opportunities
- Digital transformation in farming
These sessions are expected to attract researchers, policy makers, and forward-thinking companies eager to shape the future of food.
Internationalization and Business Opportunities
With a focus on global business development, HortiFruit 2025 will host B2B matchmaking sessions to foster cross-border trade and investment. The event positions itself as a gateway for international companies entering southern Europe and for Spanish producers seeking access to global markets.
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HortiFruit 2025 – The Premier Trade Show for Horticulture and Fruit Innovation
