Diepvriesfrites en aardappelspecialiteiten uit het Verenigd Koninkrijk

Henry Alston, a Norfolk potato farmer has been declared champion grower in the south of England in annual awards staged by McCain Foods (GB).

McCain Foods GB is looking for a new agency for its UK advertising account, as part of a £20 million review.

McCain Foods GB will be and official supplier of Tour de France 2014, which starts with an opening stage in Yorkshire.

Earlier this month Heinz was fined for serious safety failings after an engineer had his hand severed when it became trapped in live, unguarded machinery (peeler slurry pump) at its Norfolk plant.

McCain Foods UK is giving away thousands of Brazilian-themed limited edition Wedges sharing bowls free with two packs of McCain Wedges to drive volume, frequency of purchase and grow the frozen potato category this summer.

McCain Foods has signed a new £8m sponsorship deal with British ITV show ‘Emmerdale’, which will run for two years starting this April.

Farm Frites' new Patatas Bravas, delicious potato cubes which can be topped with everything from spicy chorizo to seasonings, answer demand for Mediterranean cuisine.

The ‘Aviko Diner’ will be open for business at the UK’s first Casual Dining Show – visitors are encouraged to head down to the 50s inspired stand (U121) to sample the potato expert’s wide range of premium fries.

McCain Foods is exhibiting two latest additions to their premium Signatures product range at the Casual Dining Show: the new Gastro Thick Cut Chip and Skin-on Fry

UK food brand Birds Eye is launching Mashtags this month, a new product inspired by social media.

McCain Foods GB brings the 'Chips' marked sweater starring in its commercial to retail clothing chain Primark

Chip Week has become one of the biggest awareness weeks in the calendar, but, as important as it is, it is still only one aspect of the work that Potato Council does to support the sector.

Profits have fallen by more than £10m at McCain Foods GB after Britain's market-leading frozen chip maker was hit by a severe shortage of quality potatoes in the UK as a direct result of the extreme weather conditions in the 2012 growing season.

There's nothing quite like the mouth-watering taste and smell of an oven-baked jacket potato, so McCain has specially designed a 'Jacket Taxi' which did just that.

Bannisters’ Farm continues to innovate in the frozen food category with the addition of two new product ranges: Fully Loaded Jackets and Farmer’s Roasting Potatoes.

McCain Foods is set to launch new McCain Waffles as part of its £35m drive to deliver brand and category growth, by appealing to a broader age range of children who may have outgrown its McCain Smiles product.

Branston and Tesco are offering consumers the opportunity to have their moment of fame with their new ‘Pic on a Pack' initiative. Customers have at chance to have their photo featured on packs of freshly prepared Parmentier potatoes.

McCain Foods is set to unveil its new Happy Days campaign on 2 September, featuring outdoor, press, TV, cinema and in-store activity, along with a 3.7 million household door drop.