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Romain Cools, General Secretary of Industry Association Belgapom, posing for a #selfie with James Bint, the cartoon character with a ‘license to fry’ and the global ambassador for Belgian fries.
maart 09, 2016
Potato Processing Industry Belgium sets a new Record
The remarkable growth of the Belgian potato-processing sector in the past few decades has continued in 2015.
Deliciously Ella (Ella Woodward) is the latest to partner the campaign ‘Potatoes: More Than A Bit On The Side’. The author and prominent food blogger has 5 million social followers and was listed in Debrett’s 500 influential people and The Grocer 20
maart 08, 2016
AHDB Potatoes turns to top food bloggers to boost consumption
“Harnessing the power of leading bloggers and vloggers, as well as Twitter, Facebook and YouTube channels will enable us [AHDB Potatoes] to reach more consumers and engage with them on a more regular and impactful basis. As research shows, this is clearly the way forward.”
Prince Edward Island Potatoes Celebrates Potato Lovers Month with Spudtastic Sweepstakes!
februari 11, 2016
Prince Edward Island Potatoes Celebrates Potato Lovers Month with Spudtastic Sweepstakes!
February is Potato Lovers Month in Canada, and Prince Edward Island potato growers are celebrating by offering consumers a chance to win a potato-packed trip to Prince Edward Island!
Johannesburg-based Krunch is on the South African market for just more than a year and is sold mainly in Gauteng at various independent supermarkets.
februari 10, 2016
Krunch potato chips has to change logo and packaging after complaint by Simba
The Advertising Standards Authority of South Africa (ASA) partially upheld Simba’s complaint against Krunch potato chips
The very first Spud Nation™ Food Truck
januari 27, 2016
US Potato Board launches Spud Nation™ Food Truck Venture
The United States Potato Board (USPB) unveiled its first Spud Nation™ Food Truck at POTATO EXPO 2016, in Las Vegas, Nevada. This is an entirely new, proactive and aggressive demand-building approach for potatoes.
Pepsico India launches a new Lay's campaign: 'Love to Love it'
januari 21, 2016
Pepsico India launches new Lays campaign: 'Love to Love it'
It's still a month to go for Valentine's Day but Pepsico India is already ready to celebrate love, albeit, in a quirky way through its new Lay's campaign - 'Love to Love it'.
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Help spread the word that potatoes are #morethanabitontheside for example by sharing #recipe ideas (Thai Curry shown)
september 08, 2015
More than a bit on the Side: potatoes get marketing boost in the United Kingdom
With a major new campaign to promote fresh potatoes across Britain and Ireland about to break, AHDB Potatoes and Bord Bia (the Irish Food Board) are calling on industry to get behind it and help change the way consumers think about potatoes.
AUSVEG questions benefits of generic potato marketing campaign
maart 05, 2015
AUSVEG questions benefits of generic potato marketing campaign
AUSVEG remains wholly unconvinced of the benefits of a grower-funded generic potato marketing campaign despite claims from the Potato Marketing Corporation of Western Australia that the initiative has been a success in that state.
PMC: Potato consumption Western Australia grows
maart 05, 2015
PMC: Potato consumption Western Australia grows
Potato growers in Western Australia have invested heavily in a potato marketing program aimed at stopping the decline in consumption per capita of fresh potatoes.
France starts major marketing campaign to stimulate potato consumption
februari 08, 2015
France starts major marketing campaign to stimulate potato consumption
In France, a major three year long campaign to promote the consumption of potatoes just started.
NFU Scotland urges shift from Potato R&D to Potato Promotion
januari 20, 2015
NFU Scotland urges shift from Potato R&D to Potato Promotion
To combat tumbling potato consumption, NFU Scotland has urged the industry’s statutory levy body to consider shifting its funding emphasis from research and development to more promotion.
United States Potato Board receives 5 million for the promotion of US Potatoes around the world
december 14, 2014
United States Potato Board receives 5 million for the promotion of US Potatoes around the world
The United States Potato Board (USPB) received an allocation of $4,998,892 in program year 2015 Market Access Program (MAP) funds from the Foreign Agricultural Service (FAS) at USDA. These funds will be used by the USPB to promote frozen, dehydrated, chip-stock, table-stock and seed potatoes in over 25 countries around the world.
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oktober 06, 2014
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MountainKing Potatoes Rolls Out Bold, New Display Units To Boost Impulse Sales
oktober 05, 2014
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september 04, 2014
Great Big Idaho Potato Truck takes ALS Ice Bucket Challenge
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Potatoes South Australia is calling for a national marketing campaign to improve the reputation of the potato
augustus 10, 2014
Potatoes South Australia is calling for a national marketing campaign to improve the reputation of the potato
Potatoes South Australia chief executive Robbie Davis says potatoes are widely considered fattening, high in bad carbohydrates, inconvenient and boring. She calls for a national image campaign.

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