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Pringles

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Brand Description

Pringles is a brand of potato and wheat-based stackable snack chips, owned by the Kellogg Company.

The snack was originally developed by Procter & Gamble (P&G), who first sold the product in 1967 - creating the stackable chips product category. Proctor and Gamble dates the launch as October 1968.

According to Proctor and Gamble, the "Pringles" name came about in the late 1960s, when the brand made a list of street names from a Cincinnati phone book that began with "P." Pringle Avenue in Finneytown (a Cincinnati suburb) was available for trademark, and its sound appealed to the brand.

The first Pringles were packaged in a tall, cylindrical metal can with a red wrapper. US National expansion was in May 1975. In 1991, Pringles were sold for the first time outside North America. Currently Pringles are sold in over 140 countries and Pringles are available in more than 100 different flavours.

P&G sold the brand to Kellogg's in 2012.

For fiscal 2014, Kellogg's reported a snacks sales of USD 6.5 Billion.

Pringles are manufactured in five factories around the world: Jackson, Tennessee; Mechelen, Belgium; Johor Malaysia; Kutno, Poland and Fujian, China.
 

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News for this Brand
Frito-Lay for news
april 11, 2011
Frito-Lay stays course faced with possible stronger rival
PepsiCo.'s (PEP) Frito-Lay business is staying the course in the wake of Diamond Foods Inc.'s (DMND) pending acquisition of the Pringles, which is poised to present more formibable competition in the snack aisle.
Pringles logo
april 05, 2011
Pringles (P&G) to become part of Diamond Foods
Diamond Foods, Inc. (NASDAQ:DMND - News) and The Procter & Gamble Company (NYSE:PG - News) today announced the signing of a definitive agreement to merge the Pringles business ("Pringles") into Diamond Foods in a transaction valued at $2....
Pringles for news
april 05, 2011
New owner of Pringles needs to bring brand into 21st century
USA Today offers a view of the consumer perception of the brand Pringles, just sold by Procter and Gamble to Diamond foods for 1,5 billion: Pringles is broken, but fixable.
Pringles for news
april 05, 2011
La compañía Procter & Gamble vendió la marca "papas fritas Pringles" a Diamond Foods por 2.350 millones de dólares
La compañía Procter &Gamble vendió la división Pringles a Diamond Foods por 2.350 millones de dólares. Dicho importe comprende 1.500 millones en acciones de Diamond y el compromiso de liquidar una deuda de 850 millones de Pringles. Según los térm...