Pringles is a brand of potato and wheat-based stackable snack chips, owned by the Kellogg Company.
The snack was originally developed by Procter & Gamble (P&G), who first sold the product in 1967 - creating the stackable chips product category. Proctor and Gamble dates the launch as October 1968.
According to Proctor and Gamble, the "Pringles" name came about in the late 1960s, when the brand made a list of street names from a Cincinnati phone book that began with "P." Pringle Avenue in Finneytown (a Cincinnati suburb) was available for trademark, and its sound appealed to the brand.
The first Pringles were packaged in a tall, cylindrical metal can with a red wrapper. US National expansion was in May 1975. In 1991, Pringles were sold for the first time outside North America. Currently Pringles are sold in over 140 countries and Pringles are available in more than 100 different flavours.
P&G sold the brand to Kellogg's in 2012.
For fiscal 2014, Kellogg's reported a snacks sales of USD 6.5 Billion.
Pringles are manufactured in five factories around the world: Jackson, Tennessee; Mechelen, Belgium; Johor Malaysia; Kutno, Poland and Fujian, China.
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Pringles
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News for this Brand
februari 16, 2012
Kellogg adquiere las papitas Pringles
Michigan - Kellogg Company anunció ayer un acuerdo para adquirir la marca Pringles, de Procter &Gamble (P&G), por $2,695 millones. Pringles es denominada la marca número uno a nivel mundial en papas crujientes dentro del segmento de meriendas ...
februari 15, 2012
The Lessons Learned From Diamond’s Pringles Fiasco
With Kellogg’s deal to acquire Procter &Gamble’s Pringles brand for $2.695 billion in cash, Diamond Foods is left with nothing. Proctor &Gamble’s announcement of the deal was accompanied by a terse statement that the consumer products company h...
februari 15, 2012
Kellogg Company Announces Agreement to Acquire Procter & Gamble's Pringles Business
Kellogg Company (NYSE: K) today announced that it has entered into an agreement to acquire Procter &Gamble's Pringles® business ("Pringles") for $2.695 billion. Pringles is an excellent strategic fit for Kellogg Company. It significantly ...februari 15, 2012
P&G to sell its Pringles business to the Kellogg Company
The Procter &Gamble Company (NYSE:PG) today announced an agreement to divest its Snacks business to The Kellogg Company in a $2.7 billion all-cash transaction. The companies expect to complete the deal in summer of 2012. Final timing will be depend...
