Goodrich Cereals to Unveil New Frozen Potato Gourmet Twist Range at FI Africa 2025 in Egypt

Goodrich Cereals has announced its participation in Food Ingredients Africa (FI Africa) 2025, one of the continent’s premier trade shows for food innovation and ingredients, taking place from June 2–4 in Egypt. This year, the company isn’t just attending—it’s making a bold entrance with the official launch of its new line of frozen Potato Gourmet Twist, developed specifically for modern, taste-driven consumers and dynamic food service operations.

As a company with a solid track record in producing high-quality potato flakes, Goodrich Cereals is proud to step into a new chapter with this expansion into the frozen foods category, introducing a product range that combines its legacy of quality with today’s demand for convenience, taste, and innovation.

From Potato Flakes to a Flavored Future

Goodrich Cereals has long been a trusted name in the world of dehydrated potato products, supplying premium-grade potato flakes to food manufacturers, QSR chains, and processors across international markets. Known for its commitment to consistent quality, sustainable sourcing, and scalable supply, its potato flakes serve as essential ingredients in a wide range of food products—from snacks and soups to bakery mixes and ready meals.

Now, building on that foundation, Goodrich Cereals is proud to present its newly developed frozen Potato Gourmet Twist Range, crafted with the same attention to detail, made from farm-fresh potatoes, and seasoned to perfection in three distinct and crowd-pleasing flavors.

Launching at FI Africa 2025: Goodrich Cereals' Flavored Potato Gourmet Twist Range

FI Africa provides the ideal platform to introduce Goodrich Cereals’ new offering to the African and Middle Eastern markets—a region where demand for high-quality frozen snacks is on the rise. With a growing urban population, evolving consumer preferences, and increasing demand for convenience without compromising taste, the frozen segment has emerged as a strong growth opportunity.

The new Potato Gourmet Twist range from Goodrich Cereals will be available in three exciting flavors:

• Onion Chilly Fries: Packed with the bold punch of zesty onion and a hint of heat, Onion Chilly Fries are perfect for consumers who enjoy their snacks with an edge. Ideal for food trucks, QSR menus, or retail freezer aisles, these fries deliver a spicy twist that keeps customers coming back.
• Oregano Fries: Inspired by global herb flavors, these Oregano Fries bring a gentle aromatic lift to the classic French fry. Perfect as a side dish, bar snack, or gourmet fast food addition, this flavor appeals to more refined palates while still delivering on comfort and familiarity.
• Classic Salted Fries: Sometimes, simplicity wins. These Classic Salted Fries stay true to the universal appeal of golden, crispy fries, seasoned lightly to let the quality of the potato shine through. Ideal for any occasion, they are as versatile as they are delicious.

Each flavor is designed for consistent crispiness and taste retention, whether deep-fried, oven-baked, or air-fried, making them a perfect fit for both home use and professional kitchens. Produced with no artificial colors or preservatives, these fries align with growing consumer demand for clean-label frozen foods.

Strategic Expansion into Africa’s Growing Frozen Food Market

Africa’s food landscape is changing rapidly. With increased urbanization, rising disposable incomes, and expanding supermarket culture, the demand for ready-to-cook frozen products is climbing. The flavored Potato Gourmet Twist segment in particular is gaining traction as consumers look for more variety and indulgence in everyday meals and snacks.

At Goodrich Cereals, this is seen as an opportunity to leverage their strengths in potato processing, quality assurance, and B2B supply within a fast-growing market segment. Their new frozen range not only meets the taste expectations of African and Middle Eastern consumers but also supports distributors, retailers, and foodservice brands seeking reliable, value-driven frozen products.

Meet them at FI Africa 2025 in Egypt

All buyers, distributors, chefs, and industry professionals attending FI Africa are invited to visit the Goodrich Cereals booth (H2.D43) during the event. There, they will be able to:

• Taste their new Potato Gourmet Twist fresh and hot
• Explore their established line of high-quality potato flakes
• Learn more about private label and distribution opportunities
• Connect with their technical and commercial team to explore tailored solutions for your market

Their booth will offer product brochures and one-on-one consultations to help visitors discover how Goodrich can bring value to their food business.

Goodrich Cereals’ Vision: Taste, Quality, and Growth

For decades, Goodrich Cereals has remained committed to delivering potato products that offer versatility, consistency, and taste. With the launch of Goodrich Cereals’ frozen Potato Gourmet Twist, they are combining that legacy with modern flavor innovation and product development tailored to changing global preferences.

Goodrich Cereals’ journey into frozen foods is just beginning, and they couldn’t think of a better stage than FI Africa to introduce their next big step. They’re excited to connect with partners, hear feedback, and explore new business opportunities across the African continent and beyond.

Join Goodrich Cereals at FI Africa 2025 in Cairo from June 2–4 and experience the future of flavorful convenience—brought to you by Goodrich Cereals.