Patrocinador del mes(Learn more)

Abril 08, 2009
Red Sky Potato Chips TV advertisement starts April 11
Red Sky, the new premium potato chip brand, is being supported by a major TV advertising campaign. The Red Sky Potato Chips TV advertising starts April 11, 2009 for five weeks.Featuring the strap-line ‘From Nature’s Kitchen’, the exciting animated adve...
Marzo 30, 2009
United Biscuits appoints Paul Graham as UK Sales Director
United Biscuits, a leading UK manufacturer of biscuits, snacks and cakes, is pleased to announce the promotion of Paul Graham to UK Sales Director, effective from Thursday 2 April.Paul has been with UBUK for eleven years and is promoted from his curren...
Marzo 23, 2009
Phileas Fogg uses RPM for nationwide supermarket programme
Phileas Fogg crisps and snacks is using RPM for its relaunch and in-store promotions at major UK supermarkets.Tesco, Sainsbury's and Morrison's will see the first wave of promotion, tailored to each supermarket's customer base.Among other activity cust...
Marzo 18, 2009
Potato Chips: Fried, Kettle Fried or Continuously Kettle Fried
Pepsico's new Red Sky Potato Chips are fried in a new way: these potato chips are continuously kettle fried. The idea behind continuously kettle frying is to replicate the typical time-temperature profile of the classical kettle frying process, but in a continuous fryer. This is not as easy as it may seem...
Marzo 16, 2009
Walkers launches upmarket crisp brand
Britain’s biggest crispmaker, Walkers, is aiming to take a bite out of the market for posh crisps by launching its own upmarket brand, Red Sky. Walkers does not appear anywhere on the packaging, presumably because the Leicester-based company did not fe...
Marzo 15, 2009
Squirrels are going nuts for Walkers SQUIRREL flavoured crisps
The furry creatures just couldn't stop themselves making a dive for the Cajun squirrel snacks as soon as wildlife lovers Nigel and Camilla Cullum put a packet on their bird table. The Cajun Squirrel crisps are one of six new Walkers flavours, launched ... Contenido Patrocinado
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Marzo 13, 2009
United Biscuits Phileas Fogg Premium Snack Range back on TV
Phileas Fogg, the recently re-launched premium snack brand with truly authentic flavours, is hitting TV screens nationwide on the 16th March. United Biscuits UK’s £3m advertising campaign will promote the iconic range of delicious savoury snacks, which...
Marzo 06, 2009
Walkers launches multimillion dollar TV campaign to promote Sensations brand
Walkers, the UK’s No. 1 crisps and snacks manufacturer, is unveiling a multimillion pound TV advertising campaign this month for its £77 million Walkers Sensations brand . Re-launched in February with a striking new premium black pack design featuring...
Marzo 05, 2009
Real crisp success underlines consumer shift to hand-cooked crisps
Spotting a market opportunity ten years ago, John Mudd set out to create an alternative to mass-produced crisps, building a business that today sees 2.5 million packs of Real hand-cooked crisps sold each week in the UK."My objective was to design ...
Marzo 05, 2009
Cheese onion potato chips now outsell 'regular salted' in the UK
The basic salted crisp, pioneered by Smiths's after the First World War, has been at the heart of millions of children's lunch boxes and workers' snacks for generations.But according to Mintel, the market research firm, the relative upstart flavour of ...
Marzo 02, 2009
New pack design and improved recipe for Walkers Baked
Walkers, the UK’s No. 1 crisps and snack manufacturer, has introduced new packaging across its successful £37 million Walkers Baked brand, to reflect the brand’s real food credentials and drive continued growth. Walkers Baked has been the most successf...
Febrero 27, 2009
Something on the side from Aviko: Mash and gratins in a range of flavours
Potato specialist Aviko has launched two new ranges which allow pubs to expand the accompaniments on offer with main courses. The new range of individually frozen potato gratins used steamed potato slices combined with a creamy sauce. The 100g gratins...
Febrero 25, 2009
Pepsico launches revolutionary all natural 'Red Sky Potato Chips': Continuously Kettle-fried
The United Kingdom has become Pepsico's testing ground for a revolutionary manufacturing process for potato chips: "Continuous Kettle Fried Potato Chips". This new process results in a "fresher-tasting, delicious product with the perfec...
Febrero 09, 2009
National Chip Week: How to make the perfect chip
Opinions vary greatly as to how chips should be cooked. What's the best variety to use? Do you get a better result if you use vegetable oil or dripping? BigHospitality spoke to several chefs about their preferences especially for National Chip Week.
Febrero 06, 2009
Walkers supports Do us a flavour with advertising
Retailers should prepare themselves for the consumer rush for the new Walkers flavours as Walkers, Britain's No.1 crisps and snacks manufacturer, unveils its latest multi-million pound TV advertising campaign promoting each of the exciting six finalist...
Enero 26, 2009
Walkers and Yahoo launch video channel as part of 'Do us a flavour campaign'
Walkers Crisps and Yahoo have launched a joint video channel as part of Walkers' campaign to find a new crisp flavour.'Do us a Flavour TV' features brand ambassador Gary Linekar and presenter Fearne Cotton encouraging visitors watch mock-election clips...
Enero 26, 2009
Walkers Sensation Crisps get marketing push
Walkers, Britain's No.1 crisps and snacks manufacturer, has today announced its biggest and most exciting programme of activity ever for its massive £77 million Sensations brand. Supported by a significant multimedia campaign including a return to TV a...