Hungritos Steals the Spotlight at THAIFEX, Turning Global Buzz into Business Breakthroughs

Hungritos, India’s leading frozen food brand renowned for its innovative range of potato-based snacks, has successfully concluded its participation at THAIFEX – Anuga Asia 2025, one of Asia’s most prestigious food and beverage trade shows. 

Held at IMPACT Muang Thong Thani in Bangkok from 27–31 May 2025, the event brought together global food innovators — and Hungritos proudly stood at the centre of attention.

Marking its second consecutive year at THAIFEX, Hungritos reaffirmed its commitment to international expansion and global market outreach. Over five dynamic days, the brand attracted widespread attention from international distributors, retail buyers, and culinary professionals eager to sample its high-quality frozen offerings — ranging from classic French fries to signature potato bites and snacks.

Product tasting counters drew long queues, as visitors experienced firsthand the brand’s superior taste, texture, and culinary innovation. The live demo sessions and one-on-one interactions allowed the Hungritos team to showcase its commitment to quality, convenience, and smart snacking solutions, driving meaningful engagement and business interest.

In addition to its strong on-ground presence, Hungritos leveraged its digital platforms to amplify its impact — sharing daily updates, behind-the-scenes content, visitor testimonials, and key highlights, effectively engaging both onsite and remote audiences.

With its standout showing, Hungritos has further solidified its position as a rising global contender in the frozen food segment. The brand is now focused on converting the significant interest and leads from THAIFEX into long-term international partnerships.

What’s Next for Hungritos?

Following its successful showcase at THAIFEX, Hungritos is gearing up for follow-up engagements, trial shipments, and participation in upcoming international expos across the Middle East and Southeast Asia later this year. 

The brand is also actively looking to expand its distributor network and explore co-branding opportunities in emerging markets.