With the help of the publicity generated by appearing on the TV show Dragon’s Den, a local potato chip manufacturer introduced his brand to the rest of the country.
And yes, the Dragons did offer Sepp Amsier a deal, but the maker of Hardbite Potato Chips turned it down.
But not the exposure, which helped him find new Canadian buyers — Hardbite is already well known in Asia.
Hardbite Potato Chips to take a bite out of Canadian market
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