KFC
Yum Brands to mimic McDonald's
After a year of disappointing results in its U.S. division, Yum Brands Inc. is looking to copy one of its biggest rivals in the fast food industry in a bid to turn its troubled business around.
At a meeting with investors and analysts Wednesday, Yum Chief Executive David Novak said the chain would introduce new products, including beverages and breakfast meals, expand its value menus and offer healthier options at all three of its main U.S. brands - KFC, Taco Bell and Pizza Hut.
Novak said Yum will also work on adding more "healthy"options to its menus.
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