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Walkers
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Brand Description
Walkers is the market leader in the UK. The company is part of the Pepsico/Frito-Lay concern. Brand names include sensations, wotsits, potato heads, Doritos, Sunbites and quavers.
Products Offered
Product Types offered by this Brand
News for this Brand
August 15, 2011
Walkers unveils new campaign and packaging roll out
Gary Lineker is to take a back seat in the latest advert for the Walkers crisp range following a brand revamp. The move comes as brand owner PepsiCo makes a decision to shift the marketing message to provenance in its latest push. The new campaign fo...
April 19, 2011
Soaring potato prices mean crisps will cost a packet
Bags of crisps are set to cost a packet - thanks to the soaring cost of potatoes.
February 22, 2011
How Kettle Chips became a household name
In nearly three decades, Kettle Foods has grown from one man’s vision to a household name and a major player in Norfolk’s food sector. And there are no signs of that growth trend slacking any time soon, according to Jeremy Bradley, managing director.February 14, 2011
PepsiCo admits it’ll be hard to cut salt in snacks further
PepsiCo has warned that it won't be able to make any more radical cuts to salt levels in its Walkers crisps until there have been further scientific advances.
