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Walkers
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Brand Description
Walkers is the market leader in the UK. The company is part of the Pepsico/Frito-Lay concern. Brand names include sensations, wotsits, potato heads, Doritos, Sunbites and quavers.
Products Offered
Product Types offered by this Brand
News for this Brand
September 19, 2007
What's the carbon footprint of a potato?
Walkers Crisps is the first firm to put carbon footprint figures on its products, with nine more companies set to follow. How are these figures calculated?
September 19, 2007
New Walkers crisps ad pushes 100% British potato status
A new Walkers TV advert, part of a massive £7.5m marketing spend, is currently on air celebrating Walkers crisps 100% British-farmed status and showing Gary Lineker in a down to earth role – quite literally. Since July this year, all Walkers crisps hav...September 18, 2007
How Walkers took back lunch
As part of an article on "How to reinvent your brand"an example is given on "How Walkers took back lunch". During the campaign, Walkers enjoyed an 18 per cent increase in sales. An additional 10 million bags of crisps were sold i...
September 06, 2007
Walkers shuns TV for DM in £3m campaign for SunBites
Walkers Snacks is shunning television in favour of a sampling and direct mail campaign that will target health professionals, as well as consumers, for the £3m launch of its new SunBites brand. The wholegrain crisps will be launched on September 17. ...
