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Walkers
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Brand Description
Walkers is the market leader in the UK. The company is part of the Pepsico/Frito-Lay concern. Brand names include sensations, wotsits, potato heads, Doritos, Sunbites and quavers.
Products Offered
Product Types offered by this Brand
News for this Brand
January 11, 2008
Walkers to spend record on marketing this year
Walkers, the UK's No.1 crisps and snacks manufacturer, is putting a massive £27 million (USD 54 million) marketing investment behind the Walkers brand this year, the biggest spend in the brand's 60 year history. Walkers is an iconic British brand whi...
December 19, 2007
Walkers Baked gets £3m support package for 2008
Walkers Baked has been the most successful new product launch in the Crisps and Snacks category in the last 3 years. It is now the biggest better-for-you brand in the category and is central to Walkers plans to accelerate growth in the market. Now wor...December 18, 2007
Richard Evans to replace Neil Campbell as general manager Walkers UK
Neil Campbell, general manager of Walkers UK, has been promoted to president of Tropicana USA. He will be replaced in the UK by Richard Evans, who moves from PepsiCo Middle East and Africa. Evans, who takes over his new role in January, is currently c...November 04, 2007
Euromonitor: 2007 snack sales growth close to 2 percent
The sweet and salty snack industry has suffered a lower sales growth rate in 2007 due to negative press over rising obesity rates, but sales still increased by almost two per cent in 2007, according to Euromonitor analyst Irina Kazanchuk.PepsiCo has b...
