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Walkers
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Brand Description
Walkers is the market leader in the UK. The company is part of the Pepsico/Frito-Lay concern. Brand names include sensations, wotsits, potato heads, Doritos, Sunbites and quavers.
Products Offered
Product Types offered by this Brand
News for this Brand
July 11, 2008
Walkers launches 'Do Us a Flavour campaign'
Walkers is offering the public the chance to create a new flavour and make money by taking 1% of future sales of the crisps. Chef Heston Blumental will lead a panel of "flavour experts"from Walkers to select the finalists. The Do Us a Flavou...
July 04, 2008
Walkers Baked now in larger 37.5g package
Walkers, Britain's No.1 crisps and snacks manufacturer, is set to drive growth of its leading better-for-you brand, Walkers Baked, with a larger 37.5g pack aimed at the Impulse channel.Walkers Baked is the most successful launch in the Crisps and Snack...July 02, 2008
Ian Ellington set to head Walkers marketing team
PepsiCo UK has drafted in Mars strategy chief Ian Ellington as vice president of marketing for its Walkers business. He joins from Mars UK, where he has worked for the past 17 years. The move marks a departure in Pepsico’s strategy of promoting from ...June 25, 2008
Doritos Collisions hit the UK crisps and snacks market
Walkers, Britain's No.1 crisps and snacks manufacturer, is continuing to drive sales of its £93m Doritos brand with the launch of an innovative new range – Doritos Collisions – which takes two bold, complementary flavoured chips and puts them in one s...
