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Walkers
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Brand Description
Walkers is the market leader in the UK. The company is part of the Pepsico/Frito-Lay concern. Brand names include sensations, wotsits, potato heads, Doritos, Sunbites and quavers.
Products Offered
Product Types offered by this Brand
News for this Brand
March 05, 2009
Cheese onion potato chips now outsell 'regular salted' in the UK
The basic salted crisp, pioneered by Smiths's after the First World War, has been at the heart of millions of children's lunch boxes and workers' snacks for generations.But according to Mintel, the market research firm, the relative upstart flavour of ...
March 02, 2009
New pack design and improved recipe for Walkers Baked
Walkers, the UK’s No. 1 crisps and snack manufacturer, has introduced new packaging across its successful £37 million Walkers Baked brand, to reflect the brand’s real food credentials and drive continued growth. Walkers Baked has been the most successf...
February 25, 2009
Pepsico launches revolutionary all natural 'Red Sky Potato Chips': Continuously Kettle-fried
The United Kingdom has become Pepsico's testing ground for a revolutionary manufacturing process for potato chips: "Continuous Kettle Fried Potato Chips". This new process results in a "fresher-tasting, delicious product with the perfec...
February 06, 2009
Walkers supports Do us a flavour with advertising
Retailers should prepare themselves for the consumer rush for the new Walkers flavours as Walkers, Britain's No.1 crisps and snacks manufacturer, unveils its latest multi-million pound TV advertising campaign promoting each of the exciting six finalist...
