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Walkers
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Brand Description
Walkers is the market leader in the UK. The company is part of the Pepsico/Frito-Lay concern. Brand names include sensations, wotsits, potato heads, Doritos, Sunbites and quavers.
Products Offered
Product Types offered by this Brand
News for this Brand
December 14, 2009
Walkers launches '99 Calories or less' banner
Walkers, the UK’s No. 1 Crisps and Snacks manufacturer, has brought four of its leading single serve snack brands together under a new 99 Calories or less banner. The range which includes much-loved, multi-million pound brands;Quavers, Wotsits, Square...
November 05, 2009
Inspirepack retail ready Shelf and Display unit for Walkers Sensations wins UK packaging award
Breaking the stranglehold of DS Smith and Smurfit Kappa, who accounted for all of the finalists last year in this hotly contested category, Inspirepac just pipped DS Smith's Louth site to this year's top prize, thanks to an entry hailed by judges for i...
July 08, 2009
Pepsico reformulation case study (FDF: Recipe for Change)
“At PepsiCo, our goal is to support healthier lifestyles by providing a range of great-tasting products that are as healthy as possible. We're very proud of the work we've done to transform the nutritional profile of some of the nation's favourite foo...
June 10, 2009
Frito-Lay offers local potato chips
Recently Frito-Lay started a campaign in the US to show consumers where their bag of Lays Chips was manufactured and even where the potatoes for that specific bag were grown: the Chips Tracker. In the ads, Frito-Lay features potato farmers growing their chips potatoes in California, New England, Texas, Michigan and Florida.
