Tayto snacks, formerly known as Largo Foods, is a major player in the Irish snack food sector, focusing on crisps, snacks, peanuts, and popcorn. Established in 1983, the company has production facilities in County Meath and County Donegal, where potatoes are predominantly sourced from Irish farmers in Meath, Dublin, Louth, and Wexford.
Tayto Snacks is a Brand of the Intersnack Group, a leading European snack manufacturer. The company makes about 2 million snack products every day and distributes them throughout Ireland, the United Kingdom, Europe, Australia, and the Middle East. Its brand portfolio includes well-known names including Tayto, Hunky Dorys, King, KP, and Perri, with Tayto being one of Ireland's best recognized crisp brands.
Tayto Snacks has a substantial market share in the Irish crisps and snacks category, with 39 household brands. Tayto's beginnings dates back to 1954, when Joe 'Spud' Murphy launched Cheese & Onion crisps, a flavor innovation that quickly became famous. Over the years, the company has grown, shifting to larger production sites and modernizing its facilities to suit rising demand. In 2006, Largo Foods purchased Tayto, solidifying its stronghold in the snack sector.
The company sets a high value on quality, employing 100% pure sunflower oil in its crisps and prioritizing responsible sourcing. Tayto Snacks is also dedicated to sustainability, food safety, and community engagement. Aside from its product offerings, Tayto is notable for its brand mascot, Mr. Tayto, who has become a cultural figure in Ireland, even publishing an autobiography and undertaking a funny election campaign.
Tayto Snacks is constantly expanding its product line to meet changing consumer tastes, such as Tayto Lentil Chips, which are a low-fat snacking choice. The corporation also runs Tayto Park, Ireland's only theme park, which includes roller coasters and an exotic zoo.
Not to be confused with the chips manufacturer Tayto in Northern Ireland. Information on Tayto in North Ireland can be found at Tayto (North Ireland)
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July 16, 2009
What's in potato peels?
What sort of bounty could possibly lie in piles of discarded potato peelings?“We have been interested in by-products for quite a while now,” says Dr Nigel Brunton, a senior research officer with Teagasc who works with phytochemicals derived from plants...
November 21, 2008
Snack food manufacturer Intersnack wants to expand its share in crisp maker Largo Foods
Enterpreneur Ray Coyle sold a 15 per cent stake in his Largo Foods crisp-making business last year to Cologne-based food group Intersnack for €15 million. Mr Coyle revealed details of the transaction to The Irish Times and said the German company migh...
