Seabrook Crisps is a potato chips manufacturer in the United Kingdom.Seabrook Crisps, founded in 1945 by Charles Brook in Bradford, England, is credited with introducing the UK's first crinkle-cut crisps.
The company sells a wide variety of crisps and snacks, including traditional crinkle-cut, straight-cut, and lattice crisps, as well as novel goods such as Loaded sharing snacks and licensed snack partnerships. Seabrook values quality by utilizing sea salt and procuring potatoes locally if possible.
In July 2015 LDC backed the management buy-out of Seabrook as the business embarks on a major growth drive to increase its market share.
The business has increased its retail sales value year-on-year by 12% and continues to consistently outperform the overall UK crisp market, which has grown at 4.2% CAGR since 2007 and is worth £1.1bn.
The investment from LDC, which has taken a majority equity stake in the business, will support Seabrook as it looks to invest in its manufacturing infrastructure, new product development and progress international sales opportunities. In addition, the team has identified a number of potential acquisition targets which will further enhance the customer offering.
In 2018, Seabrook Crisps was acquired by Calbee UK, a subsidiary of the Japanese snack company Calbee Inc.
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Seabrook Crisps
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July 25, 2010
Seabrook Crisps planning second factory
Seabrook Crisps is looking to develop a second factory within the next five years. The company, which in the last three years has become the UK’s fastest growing potato crisp brand supplying all major supermarkets, intends to have a second factory up a...
July 23, 2010
New varieties for potato chips (crisps) impress in trials at Seabrook Crisps
A new potato processing variety has yielded well in trials in a difficult growing season.The new variety from Potato Innovations (PI), known only as YP0243, has yielded nearly 35t/ha of marketable ware in the trials.YP0243 is due to receive registratio...
January 26, 2010
Seabrooks Potato Crisps expands flavour range and shelf space
Crisp-maker Seabrook will next week expand the range of flavours it supplies to Morrisons and increase the shelf space its products occupy in the chain’s 422 stores. It is a crucial development in the Bradford firm’s continued growth and comes as a £1m...
September 02, 2009
Youngsters try to beat the bosses working at Seabrook crisp factory
A new BBC TV series, Beat the Boss, involves teams of youngsters and adults competing to devise new products. For one of the programmes experts at Bradford’s Seabrook Crisps worked with teams to develop new ranges and flavours. Three 11 and 12-year...
