Pringles is a brand of potato and wheat-based stackable snack chips, owned by the Kellogg Company.
The snack was originally developed by Procter & Gamble (P&G), who first sold the product in 1967 - creating the stackable chips product category. Proctor and Gamble dates the launch as October 1968.
According to Proctor and Gamble, the "Pringles" name came about in the late 1960s, when the brand made a list of street names from a Cincinnati phone book that began with "P." Pringle Avenue in Finneytown (a Cincinnati suburb) was available for trademark, and its sound appealed to the brand.
The first Pringles were packaged in a tall, cylindrical metal can with a red wrapper. US National expansion was in May 1975. In 1991, Pringles were sold for the first time outside North America. Currently Pringles are sold in over 140 countries and Pringles are available in more than 100 different flavours.
P&G sold the brand to Kellogg's in 2012.
For fiscal 2014, Kellogg's reported a snacks sales of USD 6.5 Billion.
Pringles are manufactured in five factories around the world: Jackson, Tennessee; Mechelen, Belgium; Johor Malaysia; Kutno, Poland and Fujian, China.
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July 09, 2008
Pringles no Potato Chips
In the UK the High Court ruled that Pringles are not crisps. Procter and Gamble successfully challenged the ruling of a VAT (tax) tribunal that Pringles should be standard-rated at 17.5 per cent as the product fell within the definition of 'potato crisps, potato sticks, potato puffs and similar products made from the potato, or from potato flour, or from potato starch'.
July 08, 2008
Las Pringles ni siquiera son patatas
Las Pringles no son patatas, según el Tribunal Supremo británico. El popular aperitivo de inconfundibles rodajas ovaladas perfectamente encajadas en un envase de tubo tienen menos del 50 por ciento de patata y «una forma artificial». Esta decisión judi...
July 04, 2008
Pringles exempt from VAT because they are 'not crisps' rules High Court
A Pringle is is not a potato crisp according to a High Court ruling today.The result means the top-selling snack is exempt from VAT. It is good news for manufacturers Proctor &Gamble who now stand to save millions of pounds on UK sales.The ruling c...
July 04, 2008
U.K. Tax Agency Burned By A Crisp
Their 'mouth-melt' taste and geometric shape 'not found in nature' ;means that Pringles must henceforth be struck from the list of snacks that Brits can call 'crisps' and, more crucially, that they can tax.
