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Pringles

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Brand Description

Pringles is a brand of potato and wheat-based stackable snack chips, owned by the Kellogg Company.

The snack was originally developed by Procter & Gamble (P&G), who first sold the product in 1967 - creating the stackable chips product category. Proctor and Gamble dates the launch as October 1968.

According to Proctor and Gamble, the "Pringles" name came about in the late 1960s, when the brand made a list of street names from a Cincinnati phone book that began with "P." Pringle Avenue in Finneytown (a Cincinnati suburb) was available for trademark, and its sound appealed to the brand.

The first Pringles were packaged in a tall, cylindrical metal can with a red wrapper. US National expansion was in May 1975. In 1991, Pringles were sold for the first time outside North America. Currently Pringles are sold in over 140 countries and Pringles are available in more than 100 different flavours.

P&G sold the brand to Kellogg's in 2012.

For fiscal 2014, Kellogg's reported a snacks sales of USD 6.5 Billion.

Pringles are manufactured in five factories around the world: Jackson, Tennessee; Mechelen, Belgium; Johor Malaysia; Kutno, Poland and Fujian, China.
 

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News for this Brand
Pringles for news
March 11, 2013
Pringles secures it's market Share with new flavours
Pringles®, the Kellogg's - owned snack, is seeking to burst open the savoury snacks category even further, with the introduction of new flavours, Roast Chicken and Herbs for the UK and France, Sweet Paprika for Germany, Rosemary &Olive Oil for Spai...
Pringles for news
December 04, 2012
Roast Chicken flavoured Pringles launched in the United Kingdom
Pringles is set to give convenience retailers a chirpy start to the New Year by launching its first Chicken variant in the channel.
The Mr. Pringles logo
June 05, 2012
Kellogg Company completes acquisition of Pringles business
Kellogg Company (NYSE: K) announced on May 31, 2012 the completion of its acquisition of Procter &Gamble's Pringles® business. The $ 2.695 billion acquisition further strengthens Kellogg Company's competitive position in global snacks, making Kell...
April 04, 2012
Papas Pringles puso a la venta una versión baja en grasas
Cuando Procter &Gamble introdujo las papas Pringles en Venezuela en 1999, el consumo per cápita promedio era de 80 gramos. Ahora el mercado nacional se ha consolidado como el tercero más importante en América Latina, después de México y Brasil. &...