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Chip Week has become one of the biggest awareness weeks in the calendar, but, as important as it is, it is still only one aspect of the work that Potato Council does to support the sector.

Educating children about the importance of food, farming and healthy eating is a priority for Potato Council and the ‘Grow Your Own Potatoes’ project does just that. Now entering its tenth year, the project has reached over 2 million children to date.

Soldier, Atlantic rower and motivational speaker, Rory Mackenzie, strives for success and is constantly searching for new challenges. Ticket holders to the sell-out BP2013 potato industry dinner, will get the opportunity to hear his inspirational story.

In the United Kingdom, Members of Parliament (MPs) were treated to a day of potatoes, as Potato Council was sponsored to attend Parliament during Potato Week (7-13 October).

In the United Kingdom, a high profile advertising campaign has been launched to drive awareness and sales of named potato varieties.

More than 140 potato growers, advisors and agronomists met at Frederick Hiam Ltd, Tuddenham, Suffolk at the end of August, 2013, for Potato Council’s East of England Potato Day.

Growers, agronomists and technical specialists turned out in high numbers at Potatoes in Practice earlier this month on the James Hutton Institute’s Balruddery Farm, Invergowrie.

Importers and growers looking to buy high health, high quality seed are warmly invited to visit Potato Council’s stand at Potato Europe (Emmeloord, The Netherlands, September 11-12, 2013).

In the aftermath of last year’s difficult growing and harvesting season, almost one in ten of Britain’s potato growers decided to call it a day, but, according to Rob Clayton of the Potato Council, the 2013 acreage of potatoes in the UK has not fallen.

Furious potato growers are going head to head with supermarkets and restaurants in a campaign to reclaim the "British New Potato".

Potato Council’s summer ‘Many Faces of Potatoes’ campaign has been hailed a major success, following positive industry and consumer feedback.

The North-Western European Potato Growers (NEPG) has issued an updated estimate of planted area for the 2013 crop (at the start of July).

The Potato Council’s first estimate of total potato plantings for the 2013 crop year in Great Britain is 121,200 hectares.

Children across the United Kingdom have been harvesting new potato crops as part of the Potato Council’s primary school project, Grow Your Own Potatoes.

In the United Kingdom, the Potato Council is seeking to raise awareness for the new season crop, with a TV advertising burst to hit screens in July.

Baker Perkins will showcase its technology and services that enable snack manufacturers to take advantage of new market opportunities, at Snackex 2013

Want to learn more about Electrostatic flavour application? then make sure to visit Spice Application Systems at the Snackex in stand 125.

At Snackex, Lamine Lahouasnia, Head of Packaged Food Research at Euromonitor International, will provide a strategic insight and analysis on how retailer own brands are developing and what manufacturers are doing to keep one step ahead of private labels.